performance marketing and SEO Manager

HUMAN-AI-Z Nexus Technology; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

HUMAN-AI-Z Nexus Technology in Dubai seeks a seasoned Digital Marketing Specialist to drive performance marketing and SEO for residential, commercial, and luxury real estate projects. You will plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn; conduct keyword research; and implement on-site and local SEO improvements.

Collaborate with sales, design, and content teams; build landing pages; run A/B tests; and monitor performance with

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of proven performance marketing and SEO experience.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, and SEO tools (SEMrush, Ahrefs, Moz).
• Strong analytical skills to interpret data and derive insights.

Responsibilities

• Develop and execute integrated digital marketing strategies to generate qualified leads.
• Plan, manage, and optimize paid campaigns across Google, Meta, YouTube, and LinkedIn.
• Conduct keyword research and implement SEO strategies.
• Optimize website content and technical SEO.
• Monitor website performance and Core Web Vitals.
• Create, manage, and optimize high-converting landing pages.
• Perform A/B testing on ads, creatives, and landing pages.
• Manage budgets and optimize CPL/CPA/ROAS.
• Track and report performance using GA4, GTM, GSC, Looker Studio, etc.
• Coordinate with sales, design, content, and web teams.

Skills

Performance marketing

SEO

Analytics

Digital marketing

Education

Bachelor's degree in Marketing or related

Master's degree is a plus

Tools

Google Analytics

Google Ads

Meta Ads Manager

SEMrush

Ahrefs

Moz

Job description

• Develop and execute integrated digital marketing strategies to generate qualified leads for residential, commercial, and luxury real estate projects.

• Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital advertising platforms.

• Conduct keyword research and implement SEO strategies to improve organic rankings for project-specific and location-based searches.

• Optimize website content, landing pages, meta tags, URLs, internal linking, and technical SEO to enhance search visibility and user experience.

• Monitor and improve website performance, including Core Web Vitals, mobile responsiveness, crawlability, indexing, and structured data implementation.

• Create, manage, and optimize high-converting landing pages, ensuring seamless lead capture and improved conversion rates.

• Perform A/B testing on ads, creatives, landing pages, and call-to-action elements to maximize campaign effectiveness.

• Manage digital marketing budgets, monitor campaign performance, and optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall ROI.

• Track, analyze, and report campaign and website performance using Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio, Meta Ads Manager, and other analytics tools.

• Implement conversion tracking and integrate digital campaigns with CRM systems to ensure accurate lead attribution and follow-up.

• Develop and execute local SEO strategies, including Google Business Profile optimization, local citations, and review management to improve local search visibility.

• Create and optimize SEO-driven content such as property listings, blogs, location guides, market insights, and investment articles to increase organic traffic.

• Build and maintain high-quality backlinks through outreach, partnerships, and industry-relevant websites to improve domain authority.

• Conduct competitor analysis to identify market trends, keyword opportunities, advertising strategies, and areas for continuous improvement.

• Collaborate with sales, design, content, and web development teams to align marketing initiatives with business objectives and project launches.

• Ensure all digital marketing activities comply with advertising guidelines, real estate regulations, and brand standards.

• Stay updated on the latest digital marketing trends, search engine algorithm updates, and emerging technologies to maintain a competitive advantage.

Desired Candidate Profile

• Bachelor's degree in Marketing, Business, or a related quantitative field; Master's degree is a plus.
• 5+ years of proven experience in performance marketing and SEO, with a track record of driving significant growth.
• Demonstrated expertise in Google Analytics, Google Ads, Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.