Performance Marketing Specialist

Uniland Properties; Dubai; On-site; AED 89,000 - 100,000; Full time

Job summary

Uniland Properties LLC is seeking a Performance Marketing Specialist to plan, execute, and optimize paid campaigns in the UAE/Dubai real estate market. You will generate high-quality leads, manage budgets, and work with sales to improve conversion rates.

The role requires 2–4 years of UAE real estate marketing experience, strong expertise in Meta Ads Manager and Google Ads, and a data-driven approach to ROI.

Qualifications

• 2–4 years of proven UAE/Dubai real estate performance marketing experience.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Proven experience in real estate lead generation.
• Strong understanding of CPL, CPA, CTR, ROI, and campaign optimization.
• Experience with CRM and lead tracking systems.

Responsibilities

• Plan and execute performance marketing campaigns across Meta, Google Ads, and other relevant digital platforms.
• Develop and manage lead-generation campaigns for real estate projects.
• Manage campaign budgets, targeting, bidding, and daily performance.
• Monitor and optimize campaigns to improve CPL, lead quality, conversion rates, and ROI.
• Conduct audience research, competitor analysis, and market research.
• Create and test different ad creatives, copy, audiences, and campaign strategies.
• Work closely with the Sales Team to improve lead quality and conversion.
• Track leads and campaign performance through CRM and other tracking tools.
• Prepare regular performance reports with actionable insights.
• Identify underperforming campaigns and implement optimization strategies.
• Monitor digital marketing trends and changes in advertising platforms.
• Coordinate with the creative/content team for effective ad creatives and marketing materials.
• Ensure proper tracking of campaigns, leads, conversions, and marketing spend.
• Support project launches, promotional campaigns, and other real estate marketing initiatives.
• Ensure all marketing activities comply with UAE real estate advertising and RERA requirements.

Skills

Performance marketing

Meta Ads Manager

Google Ads

Lead generation

Budget management

CRM usage

Data analysis

Tools

Looker Studio

Google Analytics

Job description

PERFORMANCE MARKETING SPECIALIST (8-9K AED)

Company: Uniland Properties LLC

Location: Dubai, UAE

Department: Marketing

Experience: 2–4 years

Industry Experience: UAE/Dubai Real Estate – Mandatory

Employment Type: Full-Time

Reporting To: Marketing Manager / Sales Director

JOB PURPOSE

Uniland Properties LLC is looking for a results-driven Performance Marketing Specialist with strong experience in the UAE/Dubai real estate market. The candidate will be responsible for planning, executing, optimizing, and analyzing paid digital marketing campaigns to generate high-quality leads and support the company’s sales objectives.

KEY RESPONSIBILITIES

• Plan and execute performance marketing campaigns across Meta, Google Ads, and other relevant digital platforms.
• Develop and manage lead-generation campaigns for real estate projects.
• Manage campaign budgets, targeting, bidding, and daily performance.
• Monitor and optimize campaigns to improve CPL, lead quality, conversion rates, and ROI.
• Conduct audience research, competitor analysis, and market research.
• Create and test different ad creatives, copy, audiences, and campaign strategies.
• Work closely with the Sales Team to improve lead quality and conversion.
• Track leads and campaign performance through CRM and other tracking tools.
• Prepare regular performance reports with actionable insights.
• Identify underperforming campaigns and implement optimization strategies.
• Monitor digital marketing trends and changes in advertising platforms.
• Coordinate with the creative/content team for effective ad creatives and marketing materials.
• Ensure proper tracking of campaigns, leads, conversions, and marketing spend.
• Support project launches, promotional campaigns, and other real estate marketing initiatives.
• Ensure all marketing activities comply with applicable UAE real estate advertising and RERA requirements.
• Perform other marketing-related duties as assigned by management.

REQUIRED QUALIFICATIONS & SKILLS

• 2–4 years of proven experience in Performance Marketing within the UAE/Dubai real estate industry – Mandatory.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Proven experience in real estate lead generation.
• Strong understanding of CPL, CPA, CTR, conversion rates, ROI, and campaign optimization.
• Experience managing paid advertising budgets.
• Strong analytical and data-driven approach.
• Experience with CRM and lead tracking systems.
• Ability to analyze campaign data and make performance-based decisions.
• Knowledge of digital marketing funnels and conversion strategies.
• Strong communication and coordination skills.
• Ability to manage multiple campaigns and meet deadlines.
• Candidates without UAE/Dubai real estate performance marketing experience will not be considered.

PREFERRED

• Experience working with Dubai property developers, master agencies, or real estate brokerages.
• Experience marketing off-plan real estate projects.
• Knowledge of Dubai real estate audiences and lead-generation strategies.
• Experience with Google Analytics, Looker Studio, tracking pixels, and conversion tracking.

WHAT WE ARE LOOKING FOR

We are looking for someone who is hands-on, analytical, target-oriented, and capable of independently managing performance marketing campaigns with a strong focus on generating quality real estate leads and measurable results.