Marketing Manager - Upcoming Premium EV Launch - UAE

Yello; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Yello in Dubai, United Arab Emirates seeks an accomplished Marketing Director to lead the regional strategy across premium automotive brands. You will shape annual marketing plans, manage budgets, and drive brand initiatives with OEM partners.

You will oversee multi-channel campaigns, events, and sponsorships, and mentor a team to deliver measurable growth while maintaining principal brand guidelines and market relevance in a dynamic luxury market.

Qualifications

• Strong automotive marketing experience and understanding of OEM/brand guidelines.
• Proven track record in developing and executing annual marketing strategies and budgets.
• Experience in brand positioning, equity building, and product launches.
• Ability to translate market insights into commercial actions.

Responsibilities

• Define and deliver the overall marketing strategy and annual budget in alignment with business objectives.
• Manage brand performance across multiple categories, working closely with OEM partners to ensure consistency with company and principal standards.
• Drive strategies that increase sales and strengthen market share for each brand.
• Lead cross-functional campaigns, sponsorships and high profile events to enhance visibility and brand equity.
• Operate as the key liaison with principals, agencies and government entities to ensure effective partnerships and impactful initiatives.
• Guide, develop and motivate direct reports to achieve results and build future leadership capability.

Skills

Automotive marketing

Brand management

Leadership

Strategic thinking

Budget management

Job description

The regions largest automotive partner to leading European and Asian brands.

• Define and deliver the overall marketing strategy and annual budget in alignment with business objectives.
• Manage brand performance across multiple categories, working closely with OEM partners to ensure consistency with company and principal standards.
• Drive strategies that increase sales and strengthen market share for each brand.
• Lead cross-functional campaigns, sponsorships and high profile events to enhance visibility and brand equity.
• Operate as the key liaison with principals, agencies and government entities to ensure effective partnerships and impactful initiatives.
• Guide, develop and motivate direct reports to achieve results and build future leadership capability.

• Strong automotive marketing experience, preferably within an automotive OEM, importer or established dealer group; premium/luxury or EV/new-energy vehicle exposure would be an advantage.
• Minimum 7 years of relevant experience, with substantial experience in management capacity.
• Proven experience in developing and executing annual marketing strategies, brand plans and budgets aligned with commercial objectives.
• Strong experience in brand management and positioning, including building brand equity and ensuring adherence to Principal/OEM brand guidelines.
• Strong exposure to new brand/product launches, integrated marketing campaigns, digital marketing and events.
• Ability to analyse brand performance, market intelligence, competitor activity and key business indicators and translate insights into commercial actions.