Marketing Manager, Gaming (Global & MENA)

Tencent; United Arab Emirates; On-site; AED 240,000 - 360,000; Full time

Job summary

Level Infinite, Tencent's global gaming brand, is seeking a Marketing Manager to lead go-to-market efforts for flagship titles focused on the MENA region from the UAE. You will craft data-informed strategies that align regional dynamics, cultural calendars, and product milestones to grow brand equity and user engagement while meeting regional publishing targets.

Responsibilities include regional marketing execution, KOL sourcing, creator incentivization, community management, and partnerships

Qualifications

• Bachelor's degree or above.
• 5+ years in gaming marketing, global publishing, or related fields.
• Experience with MENA markets is a strong plus.
• English proficiency; Arabic a plus.

Responsibilities

• Lead regional marketing & campaign execution for key global titles in the MENA region.
• Identify, onboard, and manage KOLs, creators, and communities across platforms.
• Coordinate with cross-functional teams to align global brand with local market needs.
• Monitor market trends, provide localization insights, and optimize creator incentives.
• Explore scalable content production models including UGC and AI-assisted tooling.

Skills

Marketing strategy

Campaign management

KOL outreach

Community management

Education

Bachelor's degree or above

Job description

About the Hiring Team

Level Infinite is Tencent's global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

We are seeking a driven and culturally savvy Marketing Manager to lead go-to-market efforts for our flagship global gaming titles, with a primary focus on the MENA region. In this role, you will craft and execute data-informed marketing strategies that reflect regional market dynamics, local user behavior, cultural calendars, and product release milestones - all in service of growing brand equity, user engagement, and positive community sentiment, while hitting regional publishing targets.

• Regional Marketing & Campaign Execution
  • Lead user insight gathering, selling-point articulation, and creative marketing planning for key global titles.
  • Drive end-to-end campaign delivery aligned with version updates, local festivals, and brand marketing needs - managing timelines, asset preparation, resource coordination, and execution tracking to ensure on-time, on-brief completion.
  • Collaborate with internal creative, product, and business development teams to align global brand strategy with local market execution.
• KOL, Creator & Community Ecosystem
  • KOL & Creator Sourcing: Identify, outreach, onboard, and maintain relationships with a diverse pool of regional KOLs, KOL vendors/agencies, and micro-creators across platforms (YouTube, TikTok, Instagram, Twitch).
  • Briefing & Quality Control: Develop clear, platform-native creative briefs for influencers and agencies; review content deliverables for brand alignment, quality, and compliance.
  • Incentive & Growth Programs: Iterate on localized creator incentive frameworks (tiered rewards, affiliate programs, early-access perks) to boost content volume, quality, and conversion efficiency.
  • Community Support & Management: Partner with community managers to nurture official and grassroots player communities across Discord, Reddit, WhatsApp, and regional social platforms. Ensure timely response loops, sentiment tracking, and escalation protocols are in place.
  • Vendor Management: Own relationships with KOL agencies and influencer marketing platforms - negotiate contracts, track performance KPIs (CPM, CPV, engagement rate, conversion), and optimize spend across campaigns.
• Local Events & Cross-Industry Partnerships
  • Support regional event delivery (esports tournaments, fan meetups, launch parties, convention appearances) in coordination with global HQ and local partners.
  • Identify and execute brand/IP crossover opportunities, connecting internal and external resources to ensure efficient cross-team collaboration and deal closure.
• Market Intelligence & Localization Insights
  • Maintain a continuous pulse on regional social media ecosystems (TikTok, Instagram, YouTube, Snapchat), emerging platform trends, player preferences and competitor activity.
  • Translate cultural and platform insights into actionable, compliance‑aware creative recommendations for the broader marketing team.
  • Proactively build understanding of MENA‑specific cultural norms, religious sensitivities (e.g. Ramadan, Eid), content regulations, and platform policies.
• Content Ecosystem & Scalability Production
  • Explore lightweight, scalable content production models - including UGC campaigns, AI‑assisted content tools, and template‑driven workflows - to lower creative barriers for players and micro‑creators.
  • Repurpose and localize English-language assets for regional audiences; Identify and amplify high‑performing local KOC (Key Opinion Consumer) content to fuel regional growth.

Who We Look For

Education & Experience

• Bachelor's degree or above.
• 5+ years of experience in gaming marketing, global publishing, or related fields.
• Experiencewithglobalpublishingoremergingmarkets(especiallyMENA)isastrongplus.

Language

• English:Professionalworkingproficiency-mustbeabletoleadmeetings,writebriefsandcollaboratecross‑culturallyInEnglish.
• Arabic:Asignificantadvantagebutnotrequired.

Gaming Literacy

• Deeppassionforthegamingindustry.Musthavehands‑onexperiencewithatleast3-6majormobile,PC,orconsoletitles.
• In-depth experience with GTA-like or open‑world action titles is highly preferred.

Core Competencies

• Collaboration&Communication: Strong team player with excellent cross-functional and cross-cultural communication skills.
• Project Management: Proven ability to manage multiple campaigns simultaneously; detail-oriented while maintaining