Digital Marketing Specialist | Gaming Focus (MENA Region)

Finitx; Dubai; On-site; AED 167,400 - 279,000; Full time

Job summary

A gaming-focused digital marketing agency is seeking a Digital Marketing Specialist to lead marketing efforts for gaming projects in the MENA region. The ideal candidate will have strong expertise in performance marketing and app store optimization. Full professional fluency in both English and Arabic is crucial for effective communication in the regional market. This full-time position is based in Dubai, offering a dynamic environment with opportunities to enhance skills in areas like AI solutions and startup marketing.

Qualifications

• Proven experience in marketing gaming projects, especially in mobile and console.
• Hands-on experience in paid campaigns for User Acquisition.
• Familiarity with digital advertising platforms relevant to gaming.
• Ability to improve app visibility and rankings in app stores.
• Strong skills in strategizing user acquisition campaigns.

Skills

Gaming marketing experience

Performance Marketing

App Store Optimization (ASO)

User Acquisition Management

Email Marketing

Web SEO

Fluency in English

Fluency in Arabic

Negotiation skills

Results-oriented mindset

Job description

Digital Marketing Specialist | Gaming Focus (MENA Region)

Digital Marketing Specialist | Gaming Focus (MENA Region)

Key Requirements & Profile for Digital Marketing Specialist at FinitX

1. Gaming & Specialized Digital Marketing Expertise

• Strong, proven experience in marketing gaming projects, including executing campaigns for mobile, PC, or console games.
• In-depth knowledge and hands‑on experience in Performance Marketing:
  • Designing, executing, managing, and optimizing paid campaigns for User Acquisition (UA).
  • Familiarity with gaming‑specific and general digital advertising platforms.
• Expertise in App Store Optimization (ASO):
  • Improving visibility and ranking of games in app stores (e.g., Google Play Store , Apple App Store ).
  • Analysis of keywords, optimization of descriptions, screenshots, and icons.
• Proficiency in User Acquisition (UA) Management:
  • Strategizing and implementing new user acquisition campaigns.
  • Analyzing the ROI (Return on Investment) of campaigns.
• Experience in Email Marketing:
  • Designing and executing email campaigns for user retention, re‑engagement, and community building.
• Familiarity and expertise in Web SEO:
  • Improving search engine rankings for gaming‑related or corporate websites.

2. International & Regional (MENA) Marketing Experience

• Full professional fluency in English (reading, writing, speaking, comprehension).
• Full professional fluency in Arabic (reading, writing, speaking, comprehension), crucial for regional communications and market research.

3. General Skills & Mindset

• Excellent negotiation skills: Ability to negotiate partnerships, collaborations, and project deals (experience with AI solutions‑related negotiations is a plus).
• Results‑oriented mindset: Strong focus on achieving measurable goals and tangible outcomes.
• Learning potential and adaptability: Willingness and ability to quickly learn and contribute to other marketing areas within FinitX (e.g., AI solutions and startup marketing).

Job Specifications

• Job Category: Digital Marketing
• Job Type: Full Time
• Job Location: Dubai, United Arab Emirates