GCC Marketing Sr. Lead

Whoop; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Whoop in Dubai is seeking a senior Brand Marketing Lead to steward the GCC brand and ensure regional relevance across market initiatives.

You will own the Country Brand Plan, localize global campaigns, and lead cross-functional teams across PR, partnerships, media, and experiential. Arabic fluency is a must, English excellence is required, and 7–10+ years in brand or regional marketing is preferred.

Qualifications

• 7–10+ years in brand or regional marketing roles.
• Fluent in Arabic is a must.
• Deep understanding of GCC markets and consumer behavior.
• Proven ability to lead cross-functional teams in a fast-paced environment.
• Experience with integrated marketing campaigns across brand, media, partnerships, and experiential channels.
• Strong strategic thinking with hands-on execution; capable from planning to in-market delivery.
• English fluency; Arabic proficiency is a strong plus.
• Data-driven mindset to translate performance metrics into actions.

Responsibilities

• Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations.
• Localize and execute global campaigns to ensure strong in-market performance and regional activations.
• Build and nurture relationships with partners, government stakeholders, fitness communities, and influencers.
• Track and analyze performance metrics (reach, engagement, EMV, share of voice) and translate insights into recommendations.
• Partner with commercial, retail, and distribution teams to support regional goals.

Skills

Brand marketing

Regional marketing

Cross-functional leadership

Data-driven mindset

English fluency

Arabic fluency

Job description

• Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives

• Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets

• Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution

• Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations

• Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally

• Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity

• Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations

• Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region

• 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands

• Fluent in Arabic is a must

• Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar)

• Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization

• Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels

• Strong strategic thinking combined with hands‑on execution; comfortable operating from high-level planning to in‑market delivery

• Experience working with or navigating government entities, large partners, or regulated environments is a plus

• Data‑driven mindset with the ability to translate performance metrics into clear actions and recommendations

• Excellent communication skills with fluency in English; Arabic proficiency is a strong plus

• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.