Public Relations Manager, MENA

Xsolla; Dubai; On-site; AED 70,000 - 90,000; Full time

Benefits offered by this job

Personal and professional growth opportunities

In-house training

Conference attendance

Higher education opportunities

Job summary

Xsolla is seeking a Public Relations Manager to join its Global Marketing team in Dubai. This role involves fostering media relationships, developing strategic media plans, and executing PR campaigns across the MENA region. Ideal candidates will have 6–8 years of experience in public relations, strong writing skills, and proficiency in English, with Arabic or Hebrew fluency preferred. A background in the gaming industry is essential. Attractive benefits for personal and professional growth are offered.

Qualifications

• 6–8 years of experience in public relations campaigns, particularly in MENA.
• Prior experience in video game industry required.
• Fluency in English; Arabic/Hebrew preferred.

Responsibilities

• Foster media relationships in UAE and MENA region.
• Develop media relations plan for English and Arabic outlets.
• Craft content for press releases and presentations.
• Evaluate opportunities for partnerships and sponsorships.

Skills

Exceptional writing and editing skills

Strong networks with media outlets

Crisis communications expertise

Experience in PR event planning

Understanding of local data privacy regulations

Education

BA/MA degree in Marketing, Advertising, Communications, or related discipline

Job description

Job Overview

We are seeking a seasoned and talented Public Relations Manager to join Xsolla's Global Marketing team! In this role, you will support and make significant contributions to the planning, collaboration, execution, and measurement of our PR & Media Relations Campaigns in the MENA region.

Our goal is to foster and enhance a favorable image of our company among employees, potential candidates, clients, partners, influencers, industry leaders and gamers within the region. If you excel in writing, technology, and customer service, and you have a strong understanding of games tech, fintech and forums, this role might be for you. We value team players who listen well, collaborate seamlessly, and are not hesitant to share innovative new ideas. As an individual, you should be responsible, trustworthy, and proactive.

Working from our Cyprus office or remotely across the MENA region, you will contribute to our regional communications strategies and report directly to the Vice President of Global Public Relations.

Core Job Functions / Responsibilities

• Foster relationships with Tier 1 and local media outlets and partners across the UAE, Saudi Arabia, Israel, Egypt, and the broader MENA region.
• Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.
• Develop a strategic media relations plan to secure high‑profile placements in print, broadcast, and online media across English‑ and Arabic‑language outlets.
• Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events.
• Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, while being sensitive to regional cultural norms.
• Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the MENA region.
• Manage media inquiries and interview requests.
• Craft content for press releases, bylined articles, and presentation scripts.
• Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's rapidly growing gaming and entertainment ecosystem.
• Establish relationships with thought leaders, government innovation bodies, and gaming ecosystem stakeholders to increase industry awareness.
• Keep abreast of industry trends affecting clients and the MENA gaming market, and make appropriate recommendations regarding the communication strategy surrounding them.
• Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans.

Education / Experience

• BA/MA degree in Marketing, Advertising, Communications, or a related discipline.
• 6–8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful MENA market experience.
• Strong networks with both local and international business and industry media outlets across the MENA region. Relationships with content creators/influencers are an added advantage.
• Exceptional writing and editing skills, short form, long form, branded content, light ad copywriting.
• PR event planning and execution experience within the MENA region, particularly the UAE and Saudi Arabia.
• Expertise in handling crisis communications.
• Prior work experience in the video game industry is a prerequisite, and fintech experience would be a bonus.
• Proficiency in localizing press releases for Arabic‑language markets and an understanding of cultural nuances across the region.

Freedom to Act

• Ability to self‑motivate, work independently across time zones, and contribute effectively within a globally distributed team environment.

Size and Complexity

• A proven track record of successfully managing a company's reputation and launching multiple products, while consistently projecting a positive, professional image of the organization across diverse MENA markets.

Interaction

• Willingness and ability to undertake special projects.
• Ability to handle confidential information with the utmost level of professionalism.
• Excellent performance in cross‑functional project teams and with external vendors.

External Relationships

• Understanding of the comprehensive range of skills required to manage customer‑centric relationships with partners, government entities, and regional gaming ecosystem stakeholders.

Additional Requirements

• Knowledge and understanding of local data privacy regulations (including UAE Federal Decree‑Law No. 45 of 2021 on Personal Data Protection and Saudi Arabia's PDPL), as well as other local laws and business practices, will be essential.
• Fluency in English is required; fluency or professional proficiency in Arabic and/or Hebrew is strongly preferred. Additional European or regional language skills are a bonus.

Benefits

• Personal and professional growth opportunities: customized career roadmap, in‑house training, independent study, conference attendance, and higher education opportunities.

Equal Opportunity Employer

Xsolla is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, color, ancestry, national origin, religion, age, disability, sex, gender identity, sexual orientation, marital status, or any other protected characteristic.

Physical Demands

Seating, standing, bending, lifting, and moving intermittently during working hours are part of this position. These physical requirements may be accomplished with or without reasonable accommodations.

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