Senior Creative Strategist - Brand Partnerships

Amazon UAE; Dubai; On-site; AED 290,160 - 446,400; Full time

Job summary

Amazon UAE is searching for a Senior Creative Strategist to lead brand partnerships across the Middle East. This role focuses on developing innovative strategies to engage Twitch communities, create compelling campaign proposals, and work closely with clients and regional teams.

The ideal candidate should understand gaming culture and digital media, equipped with significant experience in creative strategy. Join Amazon to make a substantial impact in the creator-driven advertising ecosystem.

Qualifications

• Experience in creative strategy, branded content, advertising, digital media, gaming, or live streaming.
• Strong understanding of engaging online communities through authentic content.
• Ability to respond to client briefs and proposals effectively.

Responsibilities

• Develop creative strategies that help brands engage Twitch communities.
• Respond to client RFPs with compelling proposals.
• Attend client meetings and pitches.

Skills

Creative strategy

Brand partnerships

Twitch campaigns

Gaming audience strategy

Creator economy

Live streaming content

Branded content

Digital media strategy

Client RFP response

Campaign ideation

Job description

Senior Creative Strategist – Brand Partnerships

Location: Dubai, United Arab Emirates

Industry: Internet

Function: Creative Direction – Lead

Job Type: Full‑time

Salary: 26,000‑40,000 AED per month

Overview

Senior Creative Strategist – Brand Partnerships in Dubai is an opportunity for a highly creative and commercially aware strategist who can help brands engage live communities through Twitch, gaming culture, creator partnerships, and live streaming experiences. The role is ideal for a senior creative professional with strong campaign ideation skills, client‑facing confidence, regional market understanding, and the ability to translate brand objectives into compelling digital content programs across the Middle East.

Key Responsibilities

• Develop creative strategies that help brands engage Twitch communities, gaming audiences, and live streaming viewers across the Middle East.
• Respond to client RFPs with compelling proposals that meet brand objectives while using Twitch platform capabilities, creator talent, products, and content formats.
• Attend client meetings, pitches, and collaborative work sessions to explain Twitch opportunities and advocate for creative solutions.
• Translate brand goals, audience needs, and media objectives into high‑concept campaign ideas that can be understood by sellers, agencies, and clients.
• Conceptualize creative campaigns in a fast‑paced environment while managing several projects, briefs, deadlines, and stakeholder expectations.
• Partner with regional sales, marketing, and global Brand Partnership Studio teams to shape creative direction for the Middle East market.
• Identify advertiser vertical needs, content gaps, and audience opportunities, then build proactive creative packages to address them.
• Develop strong expertise in the Middle East Twitch creator ecosystem and use that knowledge to guide strategy and campaign development.
• Create concepts that combine Twitch streamers, audience behavior, live community engagement, technology, sponsorships, and branded content.
• Ensure campaign ideas reflect the culture of Twitch communities while staying aligned with brand goals and Amazon quality expectations.
• Support sellers and media agency partners by helping them communicate creative ideas clearly during pitches and proposal discussions.
• Balance creative ambition with practical delivery needs, commercial relevance, platform suitability, and audience authenticity.
• Use market insights, creator trends, gaming culture, and advertiser needs to shape original content partnership opportunities.
• Maintain high standards for creative output, proposal quality, strategic clarity, and regional relevance.
• Contribute to the growth of Brand Partnership Studio by bringing a strong creative point of view to regional brand conversations.

Ideal Profile

• Experience in creative strategy, branded content, advertising, digital media, gaming, creator partnerships, live streaming, social content, or brand partnerships.
• Strong understanding of how brands can engage online communities through authentic content, creator‑led campaigns, sponsorships, and interactive experiences.
• Knowledge of Twitch, gaming culture, live streaming, digital communities, and creator economy trends is highly valuable.
• Ability to respond to client briefs and RFPs with clear, original, and commercially relevant campaign proposals.
• Confident client‑facing presence with experience attending pitches, workshops, and collaborative strategy sessions.
• Strong written and verbal communication skills with the ability to articulate creative ideas to agencies, sellers, clients, and internal teams.
• Ability to work independently with high autonomy while staying aligned with regional and global teams.
• Experience managing multiple creative projects at once in a fast‑paced, deadline‑driven environment.
• Strong strategic judgment with the ability to connect brand objectives, audience behavior, platform strengths, and campaign execution.
• Creative thinker with practical understanding of content production, sponsorship ideas, digital formats, and brand storytelling.
• Comfortable working with senior stakeholders and influencing creative direction across a regional market.
• High attention to quality, cultural relevance, and audience authenticity.

Skills Set

• Creative strategy
• Brand partnerships
• Twitch campaigns
• Gaming audience strategy
• Creator economy
• Live streaming content
• Branded content
• Digital media strategy
• Client RFP response
• Campaign ideation
• Creative proposals
• Pitch development
• Client presentations
• Media agency coordination
• Brand storytelling
• Content sponsorships
• Creator partnerships
• Community engagement
• Middle East market strategy
• Advertising strategy
• Cross‑functional collaboration
• Sales enablement
• Marketing coordination
• Stakeholder management
• High‑concept development
• Audience insights
• Platform strategy
• Campaign packaging
• Proposal writing
• Creative quality control

Why Join Us

This opportunity offers a rare chance to shape the creative direction of Twitch brand partnerships across the Middle East. The Senior Creative Strategist – Brand Partnerships role provides high visibility, regional ownership, client exposure, and the ability to influence how brands use gaming, creators, live content, and community behavior to reach audiences. It is a strong career opportunity for a creative strategist who wants to operate with autonomy, build innovative branded experiences, and contribute to a growing creator‑driven advertising ecosystem.