Marketing Manager

Lobo Management; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Lobo Management Services' client, a leading FMCG organisation, is seeking an experienced Marketing Manager to lead brand development, marketing initiatives and market growth across multiple channels in Dubai.

You will develop and execute brand and marketing strategies, analyse market trends, drive trade marketing initiatives, coordinate with Sales and Key Account teams, manage budgets, and monitor KPIs to ensure ROI and growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related discipline.
• Proven experience in Marketing Management within FMCG.
• Strong expertise in brand management, trade marketing and marketing activations.

Responsibilities

• Develop and execute brand and marketing strategies to strengthen brand positioning, market share and sales growth.
• Analyse market trends, consumer insights, competitor activities and brand performance to identify growth opportunities.
• Drive trade marketing initiatives, promotional campaigns, brand activations and consumer engagement activities.
• Work closely with Sales and Key Account Management teams to drive distribution, visibility and volume growth.
• Manage marketing budgets, agency relationships, sponsorships and promotional activities, ensuring effective ROI.
• Monitor brand performance against KPIs and provide regular business and marketing updates.
• Develop marketing collateral, POS materials and trade engagement initiatives in line with brand strategies.

Skills

Brand management

Trade marketing

Marketing activations

Analytical skills

Stakeholder management

Commercial acumen

Education

Bachelor's degree in Marketing, Business Administration or a related discipline

Job description

Our client, a leading FMCG organisation, is looking for an experienced and commercially driven Marketing Manager to lead brand development, marketing initiatives and market growth across multiple channels.

Key Responsibilities:

• Develop and execute brand and marketing strategies to strengthen brand positioning, market share and sales growth.
• Analyse market trends, consumer insights, competitor activities and brand performance to identify growth opportunities.
• Drive trade marketing initiatives, promotional campaigns, brand activations and consumer engagement activities.
• Work closely with Sales and Key Account Management teams to drive distribution, visibility and volume growth.
• Manage marketing budgets, agency relationships, sponsorships and promotional activities, ensuring effective ROI.
• Monitor brand performance against KPIs and provide regular business and marketing updates.
• Develop marketing collateral, POS materials and trade engagement initiatives in line with brand strategies.

Candidate Profile:

• Bachelor's degree in Marketing, Business Administration or a related discipline.
• Proven experience in Marketing Management within the FMCG industry.
• Strong expertise in brand management, trade marketing and marketing activations.
• Excellent commercial acumen, analytical and stakeholder management skills.