Category Marketing Manager (FMCG)

Boundless Consulting; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

A leading food manufacturing company is seeking a Category Marketing Manager (FMCG) in Dubai. This role involves developing and implementing marketing strategies, managing P&L for multiple categories, and driving brand awareness and sales performance. The ideal candidate should have a Bachelors/Masters in business marketing and 5 to 7 years of marketing experience, with at least 2 years in a managerial position. Strong analytical skills, creativity, and the ability to manage budgets are essential for success in this fast-paced environment.

Qualifications

• 5 to 7 years of experience in marketing, including 2 years as marketing manager.
• Solid knowledge in sales and operations.
• Attention to detail is crucial.
• Understanding of market trends and customer needs.
• Creativity with ability to generate innovative ideas.
• Ability to manage and allocate budgets.

Responsibilities

• Develop and manage marketing strategy and plans.
• Responsible for the overall performance of categories.
• Conduct market analysis and manage product launches.
• Be the brand ambassador to drive equity, awareness and off-take.
• Conduct market analysis and support product launches.
• Monitor campaigns' performance and optimize spend and impact.
• Coordinate budgets, packaging development, and events (launches, exhibitions, shoots).
• Prepare annual marketing plan and budget for approval by HOD and management.
• Liaise with internal teams and agencies to develop campaigns and packaging.

Skills

Analytical skills

Creativity

Budget management

Sales knowledge

Trend understanding

Strategic marketing

Education

Bachelors/Masters in business marketing

Job description

About the job Category Marketing Manager (FMCG)

Opportunity #346

The Client

A leading publicly listed food manufacturing and distribution company that has a portfolio of multiple food brands under its umbrella in frozen foods, edible fats & oils, and water & beverages is looking to hire a Category Marketing Manager (FMCG).

Overview

• Initiate and lead the implementation of the marketing plan and strategy of the assigned category to achieve the business plan targets, market share objectives category/brand growth profitability.
• Develop the yearly marketing activity plans for the categories.
• Manage the P&L of the categories.
• Be the right brand ambassador who drives equity awareness and off-take.

Key Responsibilities

• Responsible for the overall performance of categories, equity, distribution, and sales.
• Responsible for the P&L of the categories.
• Market analysis and product launches.
• Monitoring the marketing activities' performance and measuring the success of campaigns.
• Managing category budgets, developing consumer packaging and promotional packaging, and organizing events such as product launches exhibitions, and product shoots.
• Prepare the annual marketing plan and budget and gain approval from the HOD and from management to meet the agreed sales targets and in line with the overall brand and category strategy.
• Conduct personal effort to explore new major accounts and achieve one in every quarter.
• Manage and monitor the allocated marketing budget across activities and initiatives and ensure that spending is within the approved budget and in line with sales achievements.
• Support and be jointly responsible with the business development to achieve the total revenue of the product category.
• Initiate, lead and liaise with internal departments, advertising, and creative agencies to develop specific projects such as new product development, new packaging, advertising campaign, consumer promotions, to ensure capture of opportunities to sustain growth.
• Liaise with research providers to get the required market data and consumer insights to help in the decision-making about brand positioning, new market entry, new product launches, etc.
• Work with business development and finance on pricing to ensure pricing is within band guidelines, as well as ensure that overall operating profit targets are achieved.
• Market research to commission through the category research and target markets and use said research to further performance in sales and distribution.

Requirements

• Bachelors/Masters in business marketing.
• 5 to 7 years of experience in marketing with at least two years as marketing manager with solid knowledge in sales and operations.
• Analytical skills and attention to detail.
• Understanding of trends and the ability to respond to customers' wishes.
• Creativity and an ability to produce innovative and original ideas.
• The ability to manage and allocate budgets.