Marketing Manager

S Q F T Real Estate; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

S Q F T Real Estate in Abu Dhabi is seeking a proactive Marketing Lead to develop and execute a 360-degree strategy for digital and offline channels. You will lead a team, optimize Meta campaigns, and collaborate with sales to convert leads into appointments and deals.

The role requires hands-on experience with Meta lead generation, a proven track record in generating qualified real estate leads, and strong knowledge of audience segmentation and CRM integration.

Qualifications

• Real estate marketing experience is mandatory.
• Hands-on experience managing Meta lead generation campaigns is mandatory.
• Proven record of generating qualified real estate leads with measurable results.
• Strong understanding of audience segmentation, retargeting, Meta Pixel, Conversions API and CRM integration.
• Ability to assess lead quality with sales teams and optimize campaigns beyond lead volume.
• Experience managing advertising budgets and tracking campaign profitability.

Responsibilities

• Develop and execute a 360-degree marketing strategy covering digital media, social media, branding, content creation and offline marketing.
• Lead the marketing team, allocate tasks, set objectives and monitor performance.
• Plan, launch and optimise Meta campaigns across Facebook and Instagram to generate qualified real estate leads.
• Manage audience targeting, retargeting, campaign testing, advertising creatives and marketing budgets.
• Work closely with sales teams to evaluate lead quality and track conversions into appointments, property viewings and closed deals.
• Oversee content creation including property videos, photography, reels, advertising copy and promotional materials.
• Manage social media calendars, brand consistency and audience engagement.
• Oversee media buying across Meta, Google, YouTube, TikTok and other relevant channels.
• Manage website content, SEO, email marketing and CRM lead capture and follow-up workflows.
• Report on campaign performance: cost per qualified lead, conversion rates and return on advertising spend.
• Coordinate property launches and campaigns with developers, agencies and internal teams.
• Real estate marketing experience is mandatory.
• Hands‑on experience managing Meta lead generation campaigns is mandatory.
• A proven record of generating qualified real estate leads is essential, supported by measurable results.
• Comprehensive knowledge of marketing strategy, social media, digital advertising, content creation and media buying.
• Proven team leadership and project management skills.
• Strong understanding of audience segmentation, retargeting, Meta Pixel, Conversions API and CRM integration.
• Ability to assess lead quality with sales teams and optimise campaigns beyond lead volume.
• Experience managing advertising budgets and tracking campaign profitability.
• Knowledge of the Abu Dhabi property market.

Skills

Leadership

Strategic marketing

Lead generation

Analytics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Digital marketing certifications (advantage)

Tools

Meta Ads (Facebook/Instagram)

Google Ads

TikTok Ads

CRM systems

Meta Pixel/Conversions API

Job description

Develop and execute a 360-degree marketing strategy covering digital media, social media, branding, content creation and offline marketing.

Lead the marketing team, allocate tasks, set objectives and monitor performance.

Plan, launch and optimise Meta campaigns across Facebook and Instagram to generate qualified real estate leads.

Manage audience targeting, retargeting, campaign testing, advertising creatives and marketing budgets.

Work closely with sales teams to evaluate lead quality and track conversions into appointments, property viewings and closed deals.

Oversee content creation including property videos, photography, reels, advertising copy and promotional materials.

Manage social media calendars, brand consistency and audience engagement.

Oversee media buying across Meta, Google, YouTube, TikTok and other relevant channels.

Manage website content, SEO, email marketing and CRM lead capture and follow-up workflows.

Report on campaign performance: cost per qualified lead, conversion rates and return on advertising spend.

Coordinate property launches and campaigns with developers, agencies and internal teams.

Real estate marketing experience is mandatory.

Hands‑on experience managing Meta lead generation campaigns is mandatory.

A proven record of generating qualified real estate leads is essential, supported by measurable results.

Comprehensive knowledge of marketing strategy, social media, digital advertising, content creation and media buying.

Proven team leadership and project management skills.

Strong understanding of audience segmentation, retargeting, Meta Pixel, Conversions API and CRM integration.

Ability to assess lead quality with sales teams and optimise campaigns beyond lead volume.

Experience managing advertising budgets and tracking campaign profitability.

Knowledge of the Abu Dhabi property market.

Bachelor’s degree in Marketing, Business Administration, Communications or a related field; relevant digital marketing certifications are an advantage.