Real Estate Marketing Leader: Meta Campaigns & Growth

S Q F T Real Estate; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

S Q F T Real Estate in Abu Dhabi is seeking a proactive Marketing Lead to develop and execute a 360-degree strategy for digital and offline channels. You will lead a team, optimize Meta campaigns, and collaborate with sales to convert leads into appointments and deals.

The role requires hands-on experience with Meta lead generation, a proven track record in generating qualified real estate leads, and strong knowledge of audience segmentation and CRM integration.

Qualifications

• Real estate marketing experience is mandatory.
• Hands-on experience managing Meta lead generation campaigns is mandatory.
• Proven record of generating qualified real estate leads with measurable results.
• Strong understanding of audience segmentation, retargeting, Meta Pixel, Conversions API and CRM integration.
• Ability to assess lead quality with sales teams and optimize campaigns beyond lead volume.
• Experience managing advertising budgets and tracking campaign profitability.

Responsibilities

• Develop and execute a 360-degree marketing strategy covering digital media, social media, branding, content creation and offline marketing.
• Lead the marketing team, allocate tasks, set objectives and monitor performance.
• Plan, launch and optimise Meta campaigns across Facebook and Instagram to generate qualified real estate leads.
• Manage audience targeting, retargeting, campaign testing, advertising creatives and marketing budgets.
• Work closely with sales teams to evaluate lead quality and track conversions into appointments, property viewings and closed deals.
• Oversee content creation including property videos, photography, reels, advertising copy and promotional materials.
• Manage social media calendars, brand consistency and audience engagement.
• Oversee media buying across Meta, Google, YouTube, TikTok and other relevant channels.
• Manage website content, SEO, email marketing and CRM lead capture and follow-up workflows.
• Report on campaign performance: cost per qualified lead, conversion rates and return on advertising spend.
• Coordinate property launches and campaigns with developers, agencies and internal teams.
• Real estate marketing experience is mandatory.
• Hands‑on experience managing Meta lead generation campaigns is mandatory.
• A proven record of generating qualified real estate leads is essential, supported by measurable results.
• Comprehensive knowledge of marketing strategy, social media, digital advertising, content creation and media buying.
• Proven team leadership and project management skills.
• Strong understanding of audience segmentation, retargeting, Meta Pixel, Conversions API and CRM integration.
• Ability to assess lead quality with sales teams and optimise campaigns beyond lead volume.
• Experience managing advertising budgets and tracking campaign profitability.
• Knowledge of the Abu Dhabi property market.

Skills

Leadership

Strategic marketing

Lead generation

Analytics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Digital marketing certifications (advantage)

Tools

Meta Ads (Facebook/Instagram)

Google Ads

TikTok Ads

CRM systems

Meta Pixel/Conversions API

Job description

S Q F T Real Estate in Abu Dhabi is seeking a proactive Marketing Lead to develop and execute a 360-degree strategy for digital and offline channels. You will lead a team, optimize Meta campaigns, and collaborate with sales to convert leads into appointments and deals.

The role requires hands-on experience with Meta lead generation, a proven track record in generating qualified real estate leads, and strong knowledge of audience segmentation and CRM integration.