Real Estate - Marketing Specialist

Royal Estates; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

Royal Estates is seeking an experienced Real Estate Marketing Specialist in Dubai to lead digital campaigns across Meta and Google ads, build conversion-focused landing pages on WordPress with Elementor, and drive qualified property inquiries.

You will manage social channels, content calendars, SEO initiatives, and analytics dashboards to optimise ROAS and lead quality, collaborating with sales teams to align campaigns with real estate opportunities.

Qualifications

• 3+ years of digital marketing in real estate preferred.
• Experience planning, launching, managing, and optimising Meta Ads (Facebook & Instagram).
• Strong hands-on experience with Google Ads, including Search, Display, Performance Max, remarketing, and conversion-focused campaigns.
• Demonstrated ability to generate qualified buyer, seller, investor, and property enquiry leads.
• Strong understanding of marketing metrics including CPL, CPC, CTR, CPM, conversion rate, qualified CPL, CAC and ROAS.

Responsibilities

• Create and manage Facebook and Instagram lead-generation campaigns.
• Develop audience strategies using broad, interest-based, retargeting, Custom Audiences, and Lookalike Audiences.
• Create and optimise Google Search campaigns around property and investment-related keywords.
• Conduct keyword research and search-intent analysis.
• Manage negative keywords, search terms, bidding strategies, budgets, and conversion tracking.
• Conduct structured A/B testing of creatives, audiences, copy, landing pages, and offers.
• Analyse campaign performance and continuously optimise toward qualified leads and conversions.

Skills

Digital marketing

Lead generation

Content strategy

SEO

Social media marketing

Analytics

Campaign optimization

Tools

WordPress

Elementor

Google Ads

Meta Ads

Google Analytics

GA4

SEMrush

Ahrefs

Google Search Console

Job description

Location: Business Bay, Dubai

Employment Type: Full-Time

About the Role

We are seeking an experienced and results-driven Real Estate Marketing Specialist with strong expertise in digital advertising, website management, lead generation, social media, content strategy, and SEO.

The ideal candidate should have hands-on experience within the real estate industry and a proven ability to generate qualified property leads through integrated digital marketing campaigns.

Key Requirements

• Minimum 3+ years of digital marketing experience, preferably within real estate, property development, or property brokerage
• Proven experience planning, launching, managing, and optimising Meta Ads (Facebook & Instagram)
• Strong hands‑on experience with Google Ads, including Search, Display, Performance Max, remarketing, and conversion‑focused campaigns
• Demonstrated ability to generate qualified buyer, seller, investor, and property enquiry leads
• Strong understanding of digital marketing metrics including CPL, CPC, CTR, CPM, conversion rate, qualified CPL, CAC and ROAS
• Experience managing and optimising advertising budgets based on campaign performance and lead quality

WordPress & Landing Pages

• Strong working knowledge of WordPress
• Ability to create, edit, and manage property and campaign landing pages
• Experience developing conversion‑focused landing pages for lead‑generation campaigns
• Understanding of landing‑page structure, UX, mobile responsiveness, page speed, forms, CTAs, and conversion optimisation
• Ability to integrate and troubleshoot lead forms, tracking pixels, Google tags, and conversion events
• Experience with commonly used WordPress page builders such as Elementor or equivalent
• Ability to make routine website and landing‑page changes without depending entirely on a developer

Meta & Google Advertising

• Create and manage Facebook and Instagram lead‑generation campaigns
• Develop audience strategies using broad, interest‑based, retargeting, Custom Audiences, and Lookalike Audiences
• Create and optimise Google Search campaigns around property and investment‑related keywords
• Conduct keyword research and search‑intent analysis
• Manage negative keywords, search terms, bidding strategies, budgets, and conversion tracking
• Conduct structured A/B testing of creatives, audiences, copy, landing pages, and offers
• Analyse campaign performance and continuously optimise toward qualified leads and conversions rather than lead volume alone

Social Media Marketing

• Manage and grow real estate social media channels across Instagram, Facebook, LinkedIn, and other relevant platforms
• Develop monthly and weekly social media content calendars
• Plan content for property listings, new launches, investment opportunities, market updates, educational content, testimonials, and company branding
• Coordinate the creation of Reels, videos, static posts, carousels, Stories, and promotional content
• Understand current social media trends and adapt them appropriately for a professional real estate brand
• Monitor engagement and analyse social media performance
• Develop an integrated content strategy aligned with property sales and lead‑generation objectives
• Produce or coordinate high‑quality website, landing‑page, social media, advertising, and campaign content
• Write compelling ad copy, headlines, CTAs, property descriptions, and landing‑page content
• Develop content targeting different customer segments, including homebuyers, property investors, landlords, sellers, and HNWIs
• Work closely with sales teams to understand lead quality and develop campaigns around actual customer requirements

SEO

• Strong understanding of on‑page and off‑page SEO
• Conduct keyword research for real estate and property‑related search terms
• Optimise website pages, property pages, landing pages, blogs, titles, meta descriptions, headings, internal links, and content
• Develop SEO content strategies to improve organic search visibility
• Understand technical SEO fundamentals, including indexing, crawlability, page speed, mobile performance, redirects, canonicalisation, and website structure
• Experience with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms
• Monitor keyword rankings, organic traffic, conversions, and overall SEO performance

Tracking, Analytics & Reporting

Candidates should have experience with:

• Google Analytics 4 (GA4)
• Google Search Console
• Meta Pixel
• Meta Events Manager
• Google Ads Conversion Tracking
• UTM tracking
• Lead and conversion attribution
• Marketing dashboards and campaign reporting

The candidate should be comfortable preparing regular performance reports covering:

Preference will be given to candidates who have previously marketed:

• Residential properties
• Ready properties
• Property launches

Experience marketing properties in the UAE/Dubai real estate market would be a strong advantage.

• Strong analytical and performance‑marketing mindset
• Excellent written and verbal communication skills
• Strong attention to detail
• Creative thinking and content‑planning ability
• Ability to manage multiple campaigns simultaneously
• Strong understanding of lead‑generation funnels
• Ability to work independently and take ownership of campaigns
• Commercial understanding of the relationship between marketing spend, lead quality, sales conversion, and revenue
• Ability to coordinate effectively with sales teams, designers, videographers, content creators, and developers

Preferred Candidate

The ideal candidate is not simply a social media coordinator. We are looking for a hands‑on Real Estate Digital Marketing Specialist who can independently manage the complete marketing funnel:

• The candidate should ultimately be able to demonstrate how their marketing activities contribute to qualified property enquiries, sales opportunities, and revenue.