Marketing Analytics Specialist

Sensia Ventures Group; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Growth opportunities

Collaborative environment

Exposure to diverse projects

Job summary

Sensia Ventures Group is seeking a Marketing Analytics Specialist to analyze audience data, optimize marketing strategies, and drive campaign performance. You will specialize in segmentation, list selection, and plan optimization to maximize ROI across initiatives.

Collaborate with marketing and management to transform data into actionable recommendations that improve targeting and efficiency. Responsibilities include building dashboards, conducting A/B tests, and preparing data for campaigns.

Qualifications

• Bachelor's degree in Data Science, Statistics, Marketing, Business Analytics, or related field.
• 3-4 years of experience in marketing analytics, audience segmentation, or campaign optimization.
• Strong proficiency in SQL and advanced Excel functions.
• Experience with data visualization tools (Power BI, Tableau) and data validation.

Responsibilities

• Analyze audience data to develop targeted list selections and segmentation strategies.
• Optimize media plans and budgets using performance analytics and ROI analysis.
• Build dashboards and reports to track KPIs and audience insights.
• Present findings to management in clear, actionable formats.

Skills

SQL

Excel

Data Viz

Analytics

Education

Bachelor's degree in Data Science/Statistics/Marketing

Tools

Power BI

Tableau

Job description

Job Description: Marketing Analytics Specialist

Location: Dubai, UAE (On-site)

Company: Sensia Ventures Group

About the Role

Sensia Ventures Group is seeking an experienced Marketing Analytics Specialist to analyze audience data, optimize marketing strategies, and drive campaign performance through data-driven insights. You will specialize in audience segmentation, list selection, and marketing plan optimization to maximize ROI across multiple initiatives. Working closely with marketing and management teams, you'll transform data into actionable recommendations that improve campaign targeting and operational efficiency.

Key Responsibilities

• Analyze audience data to develop targeted list selections and audience segmentation strategies
• Optimize media plans and marketing budgets using performance analytics and ROI analysis
• Perform data validation, merge & purge processes, and maintain data accuracy and integrity
• Create audience targeting recommendations based on demographic, behavioral, and transactional analysis
• Conduct campaign performance analysis and A/B testing to evaluate marketing effectiveness
• Build dashboards and reports to track KPIs, campaign performance, and audience insights
• Identify trends, patterns, and opportunities to improve campaign performance
• Prepare data for campaigns, including list selection, deduplication, and audience profiling
• Automate recurring reporting and analytical processes where possible
• Document methodologies, processes, and recommendations clearly
• Collaborate with internal teams and external partners to execute data-driven marketing strategies
• Present findings and recommendations to management in clear, actionable formats
• Ensure all datasets, reports, and media plans are accurate and delivered on schedule

Required Qualifications

• Bachelor's degree in Data Science, Statistics, Marketing, Business Analytics, or related field
• Minimum 3-4 years of experience in marketing analytics, audience segmentation, or campaign optimization
• Strong proficiency in SQL and Microsoft Excel (advanced formulas, pivot tables, data analysis)
• Experience with data visualization tools (Power BI, Tableau, or similar)
• Solid understanding of statistical analysis, segmentation techniques, and audience targeting
• Experience with list selection, merge & purge processes, and data validation
• Strong analytical thinking, attention to detail, and problem-solving skills
• Excellent communication skills with ability to explain findings to non-technical stakeholders
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Skills

• Experience with Excel / Python for data analysis
• Knowledge of direct mail marketing, audience segmentation, and CRM analytics
• Familiarity with marketing automation platforms or advertising tools
• Experience in media planning and campaign optimization
• Knowledge of ETL processes and data warehouse basics
• Familiarity with AI tools for analytics and process automation

What We Offer

• Opportunities for professional growth in marketing analytics
• Collaborative, supportive work environment
• Exposure to diverse marketing projects and industries