Data-Driven Marketing Analytics Specialist

Sensia Ventures Group; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Growth opportunities

Collaborative environment

Exposure to diverse projects

Job summary

Sensia Ventures Group is seeking a Marketing Analytics Specialist to analyze audience data, optimize marketing strategies, and drive campaign performance. You will specialize in segmentation, list selection, and plan optimization to maximize ROI across initiatives.

Collaborate with marketing and management to transform data into actionable recommendations that improve targeting and efficiency. Responsibilities include building dashboards, conducting A/B tests, and preparing data for campaigns.

Qualifications

• Bachelor's degree in Data Science, Statistics, Marketing, Business Analytics, or related field.
• 3-4 years of experience in marketing analytics, audience segmentation, or campaign optimization.
• Strong proficiency in SQL and advanced Excel functions.
• Experience with data visualization tools (Power BI, Tableau) and data validation.

Responsibilities

• Analyze audience data to develop targeted list selections and segmentation strategies.
• Optimize media plans and budgets using performance analytics and ROI analysis.
• Build dashboards and reports to track KPIs and audience insights.
• Present findings to management in clear, actionable formats.

Skills

SQL

Excel

Data Viz

Analytics

Education

Bachelor's degree in Data Science/Statistics/Marketing

Tools

Power BI

Tableau

Job description

Sensia Ventures Group is seeking a Marketing Analytics Specialist to analyze audience data, optimize marketing strategies, and drive campaign performance. You will specialize in segmentation, list selection, and plan optimization to maximize ROI across initiatives.

Collaborate with marketing and management to transform data into actionable recommendations that improve targeting and efficiency. Responsibilities include building dashboards, conducting A/B tests, and preparing data for campaigns.