Group Marketing Manager

Dubai Miracle Garden; Dubai; On-site; AED 40,000 - 60,000; Full time

Job summary

Dubai Miracle Garden is seeking an experienced Group Marketing Manager to lead comprehensive data-driven marketing strategies across their diverse entertainment assets and commercial landscaping divisions.

The ideal candidate will have 8–12 years of marketing experience, a strong background in AI integration, and proven success in the UAE market. Responsibilities include overseeing Google Ads campaigns and ensuring high return on ad spend.

Qualifications

• 8–12 years of progressive marketing experience, including at least 5 years in a leadership role.
• Proven experience within the UAE market.
• Practical experience with modern AI marketing software.

Responsibilities

• Develop and implement integrated marketing strategies.
• Deploy and manage AI-driven marketing technology.
• Oversee Google Ads campaigns and reduce CPA.
• Ensure marketing attribution accuracy across channels.

Skills

Digital marketing expertise

Media planning

Campaign ROI analysis

Leadership skills

Communication skills

Education

Bachelor’s degree in Marketing or related field

Master’s degree or professional marketing certification

Job description

The Group Marketing Manager AI Digital Performance will architect, lead, and execute comprehensive data-driven marketing strategies across the group’s diverse B2C entertainment assets and B2B commercial landscaping divisions.

Key Responsibilities

• Strategic Leadership

  Develop and implement an integrated marketing blueprint that effectively positions and scales both B2C leisure destinations (Dubai Miracle Garden, Dubai Butterfly Garden, Cityland Mall) and B2B commercial entities (AKAR, Miracle Garden Landscaping Services). Mentor and build the capacity of the internal marketing and creative teams, fostering an agile culture focused on digital innovation, ROI, and brand equity. Manage corporate marketing budgets across all entities, ensuring data-supported resource allocation to maximize profitability during peak seasons.

• Next‑Gen AI Integration

  Deploy and manage advanced AI‑driven marketing technology stacks to automate routine workflows, optimize audience segmentation, and deliver hyper‑personalized ad experiences. Utilize generative AI and prompt‑engineering infrastructure to scale multilingual content generation, automated creative iteration, and rapid copy testing for international tourist segments and local B2B stakeholders. Implement AI agents and automated workflows for real‑time brand monitoring, social listening, and competitive intelligence gathering across the lifestyle, retail, and agriculture sectors.

• Advanced Google Ads Programmatic Media Buying

  Own the end‑to‑end architecture, targeting, and management of the group’s search, display, video, and Performance Max (PMax) campaigns on Google Ads. Build and maintain sophisticated automation scripts, rule‑based bidding algorithms, and AI‑led conversion predictive models within Google Ads to consistently drive down cost‑per‑acquisition (CPA) and lift return on ad spend (ROAS). Conduct strict, continuous multivariant A/B testing on ad copies, extensions, landing pages, and smart bidding strategies using automated optimization engines.

• Deep Analytics Forecasting Data Infrastructure

  Oversee the group’s unified tracking infrastructure (Google Analytics 4, Tag Manager, CRM data integrations) to ensure attribution accuracy across digital touchpoints and brick‑and‑mortar footfall. Leverage machine learning tools and predictive data analytics to forecast seasonal attendance trends, mall footfall patterns, and B2B contract lead velocities. Deliver transparent, high‑level marketing attribution dashboards and predictive performance metrics directly to executive management.

Key Performance Indicators

• Omnichannel ROAS Lift

  Measurable year‑on‑year improvement in programmatic and Google Ads return on ad spend.

• CPA Reduction

  Systematic reduction in visitor lead acquisition costs through real‑time AI bidding optimization.

• Footfall Lead Capture Target

  Achievement of cross‑entity footfall targets for tourist destinations and qualified commercial RFIs for landscaping divisions.

• Team AI Adoption Rate

  Successful rollout and operational integration of AI tools across the daily workflows of the marketing department.

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or professional marketing certification (e.g., CIM) is highly preferred.

Experience

Minimum of 8–12 years of progressive marketing experience, with at least 5 years in a leadership role overseeing multiple brands or business units.

Industry Knowledge

Proven experience within the UAE market is essential. Background in retail, mall management, real estate, or leisure/entertainment sectors is a significant advantage.

AI Technical Competency

Practical experience leveraging modern AI marketing software, workflow automations, and custom script builders.

Skills

• Strong expertise in digital marketing, media planning, and campaign ROI analysis.
• Exceptional written and verbal communication skills in English (Arabic is a strong advantage).
• High commercial acumen with the ability to manage complex budgets.
• Excellent leadership, stakeholder management, and presentation skills.