Lifecycle Marketing Executive/Specialist

Bayut.com; Dubai; On-site; AED 100,000 - 140,000; Full time

Benefits offered by this job

Competitive tax-free salary

Comprehensive health insurance

Annual air-ticket allowance

Employee discounts

Learning and development opportunities

Job summary

Bayut.com in Dubai seeks a skilled professional for developing customer engagement strategies. Your role will involve executing marketing campaigns through email and in-app notifications while conducting A/B testing for optimization.

The ideal candidate holds a Bachelor's degree and has at least 3 years of experience in digital marketing. Additional benefits include a tax-free salary, comprehensive health insurance, and development opportunities.

Qualifications

• At least 3 years of experience in a similar field.
• Practical experience with digital platforms and at least one email automation platform.
• Strong understanding of current online marketing concepts, strategies and best practices.

Responsibilities

• Develop a strategy to engage, retain and re‑engage customers.
• Create and run email and in‑app notifications.
• Conduct A/B testing and optimize CLM campaigns.
• Work closely with teams to understand customer insights.
• Lead new product feature tests with the product team.

Skills

Digital marketing knowledge

Customer lifecycle management (CLM)

Data analysis

Email automation platforms

Google Analytics

Project management

Proficiency in MS Office Suite

Critical thinking

Education

Bachelor's degree or BSc from a reputable university

Tools

Braze

Airship

Leanplum

Accoustic

MoEngage

Twilio

SendGrid

SendinBlue

Job description

Bayut & dubizzle are iconic homegrown brands with a strong presence across the seven emirates in the UAE, offering a leading online search experience to millions of users.

In this role, you will:

• Develop a strategy to engage, retain and re‑engage customers during key milestones of the customer lifecycle segments.
• Create and run email, in‑app and push notifications; assist in copywriting, email design and performance evaluation for all C2C and B2C campaigns.
• Conduct A/B testing and optimize CLM campaigns with strategic content, frequency and audience variations.
• Work closely with all teams to understand the customer base through insight segmentation and data analysis.
• Lead new product feature tests, collaborating with product managers and leveraging email marketing & push notifications.
• Increase CLM traffic & engagement while maintaining high quality of personalized messaging.
• Continuously analyze data to plan strategies and execute campaigns.
• Build audience segmentation and test campaigns.
• Manage projects and support BI/Tech teams with API‑based campaigns.

Requirements

• Bachelor's degree or BSc from a reputable university.
• At least 3 years of experience in a similar field.
• Knowledge of basic digital marketing and advanced CLM tools.
• Practical experience with digital platforms and at least one email automation platform (e.g., Braze, Airship, Leanplum, Accoustic, MoEngage, Twilio, SendGrid, SendinBlue).
• Understanding of web analytics (experience with Google Analytics preferred).
• Strong understanding of current online marketing concepts, strategies and best practices.
• Strong critical thinking, technical and data analysis skills.
• Proficiency in MS Office Suite (Excel, PowerPoint).
• Strategic thinking and ability to translate quantitative and qualitative data into a targeted marketing strategy.
• Self‑motivated and willing to take on new challenges.

Benefits

• Fast‑paced, high‑performing team.
• Multicultural environment with over 50 nationalities.
• Competitive tax‑free salary.
• Comprehensive health insurance.
• Annual air‑ticket allowance.
• Employee discounts with multiple vendors across the emirates.
• Rewards and recognitions.
• Learning and development opportunities.

Bayut & dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.