Lifecycle Campaign Lead — UAE (Arabic Content)

ClearGrid; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

ClearGrid is building high-performance digital collections journeys for UAE-based borrowers, crafting end-to-end lifecycle experiences from segmentation to content creation. You will design, test, and optimize journeys that drive engagement while managing channel costs, working closely with Analytics, AI Ops, and Product teams.

The role requires hands-on ownership of live campaigns, with fluency in Arabic and English and the ability to write borrower-facing Arabic content tailored to the UAE

Qualifications

• 4–6 years in lifecycle marketing, CRM, or digital collections.
• Fluent in Arabic and English; able to write borrower-facing content in Arabic.
• Hands-on experience building journeys inside a campaign or lifecycle platform.

Responsibilities

• Own end-to-end journeys: segmentation, triggers, and multi-step flows.
• Write and own borrower-facing content in Arabic for UAE market.
• Design and run A/B tests on content, timing, cadence, and channels.
• Collaborate with Analytics, AI Ops, Product and Operations to optimize journeys.
• Balance engagement with cost per connection across SMS, email, and calls.
• Own inbound and self-serve channel flow through crafted journeys.

Skills

Lifecycle marketing

CRM

Arabic & English fluency

Content writing (Arabic)

Data analysis

A/B testing

Campaign design

Stakeholder collaboration

Remote UAE availability

Tools

WebEngage

Braze

CleverTap

MoEngage

Iterable

Customer.io

Job description

ClearGrid is building high-performance digital collections journeys for UAE-based borrowers, crafting end-to-end lifecycle experiences from segmentation to content creation. You will design, test, and optimize journeys that drive engagement while managing channel costs, working closely with Analytics, AI Ops, and Product teams.

The role requires hands-on ownership of live campaigns, with fluency in Arabic and English and the ability to write borrower-facing Arabic content tailored to the UAE