Lead Digital Designer

Showcify; Dubai; On-site; AED 260,000 - 380,000; Full time

Job summary

Ounass is redefining luxury e‑commerce in the Middle East. We seek a Lead Digital Designer to take creative leadership for the commercial fashion vertical, shaping the customer journey and brand experience across site, app and campaigns.

You will collaborate with Editorial, Merchandising, Content and Product teams to deliver elevated, on-brand digital assets and templates, ensuring consistency and high-quality execution across all touchpoints.

Qualifications

• 6+ years of experience in a creative or design role, ideally within fashion, retail or luxury e‑commerce.
• Advanced working knowledge of Adobe Creative Suite, with the ability to take digital creative from ideation through to execution.
• Strong knowledge of typography, colour and layout.
• Ability to conceptualise and produce 3D and animated graphics across multiple media formats.
• Experience creating and rolling out design templates across multiple digital touchpoints.
• Excellent communication and stakeholder-management skills.

Responsibilities

• Contribute to the creative strategy and roadmap for the commercial fashion vertical, aligning with brand and customer experience goals.
• Identify opportunities to improve creative and customer experience, proposing design-led solutions to boost conversion and brand perception.
• Lead creative direction for the fashion vertical, partnering with Editorial, Merchandising, Content and Product teams.
• Support ideation of fashion campaigns, editorial features and commercial touchpoints, ensuring brand alignment.
• Own design sign-off and governance across fashion roll-outs, maintaining brand guidelines and deadlines.
• Oversee allocation and rollout of key brand exposures across channels, creating luxury assets for brand partners.
• Mentor and guide junior team members, improving processes and templates across the team.

Skills

6+ years experience

Adobe Creative Suite

UX/UI design

Typography

Layout design

3D & animation

Brand guidelines

Stakeholder management

Education

Bachelor’s degree in Design or related field

Tools

Adobe Illustrator

Photoshop

After Effects

InDesign

Job description

At Ounass, we’re redefining the luxury e-commerce experience in the Middle East, bringing together the world’s most coveted fashion, beauty, jewellery, home and lifestyle brands.

We’re looking for a Lead Digital Designer to join our Creative team and take the creative lead for our commercial fashion vertical.

Working closely with Editorial, Merchandising, Content and Product, you’ll help shape and deliver a seamless customer experience across fashion. You’ll lead creative ideation, governance and sign-off across fashion roll-outs, while identifying opportunities to elevate the category and ensuring every asset remains true to the Ounass brand.

What You’ll Be Doing

• Contribute to the creative strategy and roadmap for the commercial fashion vertical, ensuring alignment with wider business, brand and customer experience objectives.

• Identify opportunities to improve the creative and customer experience within fashion, recommending design-led solutions that support conversion and elevate brand perception.

• Act as the creative lead for the commercial fashion vertical, partnering closely with Editorial, Merchandising, Content and Product teams to deliver a seamless and elevated customer experience.

• Support the ideation of fashion campaigns, editorial features and commercial touchpoints, ensuring designs are compelling, differentiated and aligned with the Ounass brand and seasonal creative direction.

• Own creative sign-off and quality governance across fashion roll-outs, ensuring all assets meet brand guidelines, technical specifications and business deadlines.

• Support and oversee the allocation and roll-out of key brand exposures across Ounass channels, creating luxury brand assets and acting as a key creative contact for luxury brand stakeholders.

• Support the Creative Operations Manager with the day-to-day management of the design team, including project allocation and workload prioritisation across the fashion vertical.

• Collaborate with the wider Creative Leads across Non-Fashion and Brand & Strategic to align creative approaches, share best practices and ensure a consistent brand experience across categories.

• Lead the creation and roll-out of design templates and toolkits for fashion, ensuring their consistent use across site, app, newsletters and other customer touchpoints.

• Provide hands-on creative direction across digital graphic creation, animation and motion graphics, guiding the team on advanced design execution and quality.

• Act as a guardian of the Ounass brand guidelines within fashion, developing clear brand playbooks and design toolkits to ensure consistency across touchpoints.

• Apply strong typography, UX/UI and layout expertise to enhance the customer journey across mobile, app and web.

• Work closely with Digital Merchandising, Styling, Product, UX and Front-End Development teams to create a unified and engaging customer experience.

• Present and pitch creative concepts, strategic recommendations and campaign ideas to internal stakeholders and external brand partners.

• Stay up to date with platform, industry, fashion and creative trends, proactively identifying opportunities to keep Ounass ahead within the category.

• Manage multiple fashion projects and briefs simultaneously, delivering within agreed timelines and brand guidelines.

• Contribute to improving team processes, templates, training and ways of working to help the Creative team become more efficient and impactful.

• Mentor, guide and train junior team members, delegating effectively and providing clear, constructive feedback to support their development.

What We’re Looking For

• 6+ years of experience in a creative or design role, either in-house or within an agency, ideally within fashion, retail or luxury e-commerce.

• A strong design portfolio showcasing creativity and digital design expertise, ideally within fashion, retail or luxury.

• Advanced working knowledge of Adobe Creative Suite, with the ability to take digital creative from ideation through to execution.

• Ability to conceptualise and produce 3D and animated graphics across multiple media formats.

• Strong conceptual and executional design skills, with experience supporting brand and campaign activations while maintaining brand guidelines.

• Experience creating and rolling out design templates across multiple digital touchpoints.

• Ability to conceptualise, lead and execute storyboards to support design and video production.

• Strong knowledge of typography, colour and layout.

• A strong understanding of UX/UI design principles and how design can enhance the digital customer experience.

• Excellent attention to detail, with the ability to interpret market and customer insights and translate them into design decisions.

• Strong communication, presentation and stakeholder-management skills, with the confidence to pitch and defend creative direction to internal and external partners.

• Ability to prioritise and manage multiple briefs, projects and deadlines in a fast-paced environment.

• A good understanding of digital marketing and how design supports customer acquisition and retention.

• A Bachelor’s degree in Design, Art or another relevant creative field.

• English and Arabic language skills.

What’s In It for You?

• Creative ownership: Play a leading role in shaping how fashion comes to life across the Ounass digital experience.

• Luxury brand exposure: Work closely with some of the world’s most recognised luxury fashion brands and help translate their stories for the Ounass customer.

• Visible impact: See your ideas come to life across high-visibility digital touchpoints, from campaigns and editorial moments to site, app and brand experiences.

• Cross-functional collaboration: Work alongside talented teams across Creative, Editorial, Styling, Merchandising, Product, UX and Technology.

• Room to influence: Bring new ideas, challenge the way we do things and help evolve our creative standards, processes and digital experiences.

• Opportunity to lead: Mentor other creatives, influence design quality and play an important role in the continued development of the wider Creative team.

• Be part of luxury e-commerce at scale: Join a fast-moving digital business where fashion, creativity, technology and customer experience come together.