CREATIVE DIRECTOR & ONLINE PRESENCE MANAGER

Mayflower Studio & Flower Shop; Dubai; On-site; AED 335,000 - 502,000; Full time

Benefits offered by this job

Competitive salary

Creative ownership

Studio environment

Dubai-based role

Annual leave per UAE Labour Law

Job summary

Mayflower Studio & Flower Shop in Dubai seeks a visionary Creative Director to own online storytelling and photography, shaping an editorial, luxurious presence across platforms. You will lead campaigns, shoots, captions and community management with the founders and floral team.

You will drive visual identity, curate moodboards, plan content calendars and deliver striking images and videos that elevate the brand beyond product photos.

Qualifications

• Portfolio demonstrating photography and creative direction in luxury/fashion/beauty or equivalent
• Experience managing a brand's Instagram (and TikTok) with measurable growth
• Strong eye for composition, light, colour and concept
• Ability to lead a creative vision from concept to published content independently
• Proficiency with editing tools: Lightroom and Premiere Pro, or CapCut for mobile editing
• Strong written English for captions and DMs with a confident voice
• Self-directed, organized and able to own a content calendar

Responsibilities

• Define and evolve our visual and narrative identity across platforms
• Develop concepts for campaigns, seasons and product launches from idea to final asset
• Build moodboards, shot lists and briefs with a clear point of view
• Identify stories worth telling that engage audiences
• Plan and execute product photography for bouquets and campaigns
• Shoot BTS content and studio life
• Style and compose editorial, luxurious shots and maintain consistency
• Edit and retouch imagery to on-brand standards
• Maintain a content library organized by season, product and occasion
• Own Instagram and TikTok end-to-end: strategy, planning, posting and community management
• Create and edit Reels/short-form video with tasteful trends
• Write captions matching brand voice
• Build monthly content calendar in advance
• Respond to DMs and comments timely and brand-consistently
• Identify influencer/gifting opportunities
• Track reach, engagement, follower growth and referrals
• Produce visuals for emails, Shopify site and gifting catalogs
• Collaborate on seasonal campaigns
• Assist event coverage and bring creative ideas to brand direction

Skills

Creative direction

Storytelling

Photography

Video editing

Social media management

Content planning

English writing

Brand building

Tools

Adobe Lightroom

Premiere Pro

CapCut

Job description

We are a studio built on craft, relationships and an obsession with beauty. As we grow our online presence, we are looking for a creative mind — part storyteller, part photographer, part brand builder — who can shape how we're seen and felt online, not just document what we make.

THE ROLE

This is not a "content creator" role. It's a creative leadership role. You will own the creative direction of everything that represents us online — the concept behind a campaign, the way a bouquet is lit and styled, the Reel that makes an event feel alive, the caption that stops someone mid-scroll — and you'll manage the online presence that brings it all together into one unmistakable, magnetic world.

You'll work closely with the founders and florist team, embedded in the day‑to‑day rhythm of the studio, translating what happens here — the craft, the relationships, the beauty — into a digital presence that feels editorial, elevated and unmistakably us. You'll set the vision, not just execute someone else's.

WHAT YOU WILL DO

Creative Direction & Storytelling

• Define and evolve our visual and narrative identity across every platform — mood, tone, aesthetic, story arcs
• Develop concepts for campaigns, seasonal moments and product launches, from idea to final asset
• Build moodboards, shot lists and creative briefs that bring a clear point of view to every shoot
• Identify the stories worth telling — the ones that make people feel something, not just scroll past

Photography & Visual Content

• Plan and execute all product photography for bouquets, arrangements, gifting collections and seasonal campaigns
• Shoot behind‑the‑scenes content: studio life, arrangement process, team moments and event setups
• Style and compose shots that feel editorial and luxurious — never generic or overly commercial
• Edit and retouch all imagery to a consistent, on‑brand standard
• Build and maintain a content library organised by season, product and occasion

Online Presence & Community Management

• Own our Instagram and TikTok channels end‑to‑end: strategy, planning, posting and community management
• Create and edit Reels and short‑form video — trending formats applied with taste, never chasing trends for their own sake
• Write captions that match our brand voice: warm, refined and knowledgeable without being stiff
• Build and maintain a monthly content calendar in advance
• Respond to DMs and comments in a timely, brand‑consistent manner, building genuine community rather than just followers
• Identify and propose influencer and gifting partnership opportunities
• Track and report on key metrics: reach, engagement rate, follower growth and website referrals

Brand & Campaign Support

• Produce visual assets for email newsletters, the Shopify website and gifting catalogues
• Collaborate with the team on seasonal campaigns — Valentine's, Mother's Day, Ramadan, New Year, etc.
• Support event coverage: arrive early, capture the setup, document the atmosphere
• Bring creative ideas to the table — you're a contributor to brand direction, not just an executor of it

WHAT WE ARE LOOKING FOR

• A strong portfolio proving both photography skill and creative direction — luxury, fashion, beauty, interiors, hospitality or similarly elevated categories
• Proven experience managing a brand's Instagram (and ideally TikTok) with measurable growth — please share handles
• A genuine eye for composition, light, colour and concept — real taste, not just technical skill
• Proven ability to lead a creative vision from concept to finished, published content, independently
• Proficiency with editing tools: Adobe Lightroom and Premiere Pro, or CapCut for mobile‑first editing
• Strong written English for captions, stories and DM responses, with a distinct, confident voice
• Self‑directed, organised and comfortable owning a content calendar without being chased
• Thrives in a fast‑paced studio environment where things change quickly

Preferred

• Prior experience with a luxury, fashion or lifestyle brand, hotel, restaurant or retailer in the UAE or Europe
• Familiarity with Shopify, Klaviyo or email marketing tools
• Basic understanding of SEO and how social content supports search visibility
• Arabic language skills are a bonus but not required
• Experience with flat lay styling and product arrangement for photography

WHAT WE OFFER

• Competitive salary based on experience and portfolio
• True creative ownership — you will define and lead the visual and narrative identity of a growing luxury brand
• A beautiful studio environment surrounded by flowers, craft and talented people
• The opportunity to build something from the ground up: our online presence is a blank canvas, and you hold the pen
• Exposure to high‑profile clients, events and brand collaborations across Dubai
• Annual leave and benefits per UAE Labour Law