International eCommerce Development Manager

AW Connect; Dubai; On-site; AED 320,000 - 520,000; Full time

Job summary

AW Connect is recruiting on behalf of an established sportswear and lifestyle brand with an international customer base. The role focuses on growing online business outside France, with market-specific plans and cross-border operations from Dubai.

You will own revenue and margin targets, localise pricing and content, and coordinate with partners to expand into new markets while using AI tools for analysis and localization.

Qualifications

• Four+ years in eCommerce with international or cross-border sales growth.
• Strong commercial/analytical skills, including P&L, pricing and profitability.
• Knowledge of duties, taxes, payments and logistics for cross-border trade.
• Fluent written and spoken English.
• Experience using AI tools to support localization or campaigns.
• Ability to coordinate internal teams and external partners.

Responsibilities

• Develop international eCommerce growth plans and prioritise countries by profitability.
• Own revenue and margin targets for international markets.
• Localise pricing, duties, taxes, payments and delivery options.
• Collaborate with cross-border eCommerce partner to optimise checkout and shipping.
• Build country activation plans with paid media and CRM teams.
• Adapt assortments and calendars to local seasons and events.
• Analyse traffic, conversion, AOV, returns and margin by country.
• Identify new market opportunities and expansion recommendations.
• Utilise AI tools to support content localisation, market analysis and campaigns.

Skills

eCommerce strategy

International sales

P&L management

Pricing & profitability

Conversion optimization

Cross-border logistics

AI-driven analysis

Team coordination

English fluency

Tools

Shopify

Global-e

Analytics tools

Job description

AW Connect is recruiting on behalf of an established sportswear and lifestyle brand with an international customer base. The business is expanding its digital commerce team in Dubai to support growth across its own online store and leading European marketplaces.

The Opportunity

You will develop the brand’s online business outside France, creating market-specific plans that deliver profitable growth. The role combines commercial ownership, localisation, country activation and cross-border operations, with responsibility for international revenue and margin targets.

Key Responsibilities

• Develop the international eCommerce growth plan and prioritise countries by commercial potential and profitability.
• Own revenue and margin targets for international markets on the brand’s online store.
• Localise pricing, duties and taxes, payment methods, delivery options, promotions and content.
• Work with the cross-border eCommerce partner to improve checkout, shipping and returns.
• Build country activation plans with the paid media agency and CRM team.
• Adapt assortments and commercial calendars to local seasons, events and sizing preferences.
• Analyse traffic, conversion, average order value, returns and margin by country.
• Identify new market opportunities and prepare recommendations for expansion.
• Use AI tools to support content localisation, market analysis and campaign preparation.

What We’re Looking For

• At least four years of eCommerce experience, including demonstrable international or cross-border sales development.
• Strong commercial and analytical skills, including P&L, pricing, conversion and market-level profitability.
• A sound understanding of cross-border duties, taxes, payments and logistics.
• Fluent written and spoken English.
• Practical experience using AI tools to improve analysis, localisation or campaign workflows.
• The ability to coordinate internal teams and external partners while taking ownership of commercial outcomes.

Advantageous Experience

• Shopify and a cross-border solution such as Global-e.
• Fashion, sportswear or lifestyle brands.
• Experience developing markets such as the US, Germany, Spain or Italy.