CRM & Retention Manager

AW Connect; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

AW Connect in Dubai is expanding its digital commerce team to support growth across the brand’s online store and leading European marketplaces. You will own the customer relationship and retention strategy for France and international markets, using Klaviyo to build journeys and grow customer lifetime value.

You will collaborate with merchandising and content teams, run A/B tests, develop SMS and other owned channels, and apply generative AI to testing and analysis, while maintaining a high

Qualifications

• 3+ years in CRM/email marketing or retention in B2C eCommerce
• Proven hands-on Klaviyo expertise: flows, segmentation, templates, reporting
• Fluent written/spoken French and English

Responsibilities

• Own the CRM calendar, including newsletters, product launches, seasonal campaigns and sales events
• Build, launch and optimise Klaviyo flows covering welcome, abandoned cart, browse, post-purchase, win-back and back-in-stock journeys
• Segment customers by purchase behaviour, recency, frequency, value, category and country
• Grow and maintain the subscriber database through sign-up forms, pop-ups, consent management and deliverability improvements
• Develop SMS and other owned communication channels
• Run A/B tests across subject lines, content, timing and offers
• Report on CRM revenue contribution, engagement, repeat purchase and CLV
• Coordinate campaigns with merchandising, content and paid media teams
• Use generative AI to support content testing, segmentation and campaign analysis

Skills

CRM experience

Email marketing

Retention strategy

Klaviyo expert

Segmentation

Analytics

A/B testing

Campaign execution

Generative AI

French & English

Tools

Shopify

Global-e

HTML

Job description

AW Connect is recruiting on behalf of an established a sportswear and lifestyle brand with an international customer base. The business is expanding its digital commerce team in Dubai to support growth across its own online store and leading European marketplaces.

The Opportunity

You will own the customer relationship and retention strategy for the brand’s online store, covering France and international markets. Combining strategic planning with hands-on execution, you will use Klaviyo to build customer journeys, improve repeat purchase and grow customer lifetime value.

Key Responsibilities

• Own the CRM calendar, including newsletters, product launches, seasonal campaigns and sales events.

• Build, launch and optimise Klaviyo flows covering welcome, abandoned cart and browse, post-purchase, win-back and back-in-stock journeys.

• Segment customers by purchase behaviour, recency, frequency, value, category and country.

• Grow and maintain the subscriber database through sign-up forms, pop-ups, consent management and deliverability improvements.

• Develop SMS and other relevant owned communication channels.

• Run A/B tests across subject lines, content, timing and offers.

• Report on CRM revenue contribution, engagement, repeat purchase and customer lifetime value.

• Coordinate campaigns with merchandising, content and paid media teams.

• Use generative AI to support content testing, segmentation and campaign analysis.

What We’re Looking For

• At least three years of CRM, email marketing or retention experience within B2C eCommerce.

• Proven hands-on Klaviyo expertise, including flows, segmentation, templates and reporting.

• Fluent written and spoken French and English.

• Strong analytical skills and the ability to turn campaign results into practical improvements.

• Practical experience using generative AI in day-to-day marketing work.

• The ability to manage a campaign calendar while remaining closely involved in execution.

Advantageous Experience

• Shopify and international eCommerce platforms such as Global-e.

• Fashion, sportswear or lifestyle brands.

• Basic HTML for email templates.

• GDPR requirements relating to email and SMS marketing.