Instore Visual Merchandiser - Sports Retail at GMG

GMG; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

GMG in Dubai is seeking a Visual Merchandiser to deliver compelling store layouts and window displays that reflect brand identity and drive sales. You will interpret VP directives, create innovative wall displays, manage mannequins and POP, and collaborate with marketing and area teams to keep campaigns up to date.

The role emphasizes creative visuals, strong product knowledge, and proactive collaboration with store and regional teams to optimize shopper engagement.

Qualifications

• High school diploma or equivalent; 1-3 years of relevant experience.
• Product and brand knowledge.
• Strong interpersonal skills.
• Customer service orientation.
• Creativity and an eye for visual detail.

Responsibilities

• Implement mannequin styling in line with VP directives and trends.
• Execute seasonal VP directives and adapt to store requirements.
• Create wall and table visual displays reflecting brand concepts.
• Maintain knowledge of key investments, best sellers and seasonal looks.
• Manage POP and mannequins, including storage and campaigns.
• Support back-of-house to service the sales floor and manage visuals.
• Execute campaigns and events with agencies ensuring proper implementation.

Skills

Product & brand knowledge

Strong interpersonal skills

Customer service orientation

Creativity & visual detail

Education

High school diploma or equivalent

Job description

Who we are

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

This Full time on site position offers great opportunities for career growth.

Dubai, DU, AE

About the role

Responsible for delivering effective visual merchandising of the store, ensuring compelling layouts and window displays that reflect brand identity and drive commercial performance.

Core Responsibilities

• Implement and execute mannequin styling in line with VP directives and current trends, showing innovation, detailing and style
• Interpret and execute new seasonal VP directives and guidelines, adapting them to store requirements efficiently and in line with the vision
• Create wall and table visual displays that show innovation and creativity in line with visual concepts
• Maintain strong product knowledge of key investments, best sellers and seasonal key looks
• Manage POP and mannequins, including base identification, storage, returns, requests and care before and after campaigns
• Implement visual processes and procedures to deliver best practice across all stores in your area of responsibility
• Support back-of-house management to service the sales floor, including POP, wardrobe imagery and benefit sign management
• Make VM decisions based on business acumen and the performance of best sellers and departments
• Contribute to photo reports and work with AVMs to create presentation reports and keep visual records of all VM updates and campaigns
• Support marketing initiatives by reviewing delivery of visual activities against schedules
• Manage and implement seasonal marketing updates, including wardrobe images and benefit signs
• Give your line manager and local suppliers feedback on the quality and content of visual material, and manage the marketing cart, VM costs and props
• Execute campaigns and events alongside agencies, ensuring best practice and correct implementation

Self-Management

• Define performance goals at the start of the year with your reporting manager and ensure they are achieved
• Take ownership of your own learning agenda by identifying development needs in consultation with your manager
• Take responsibility for tasks, successes and failures, and complete assigned work to meet team and individual goals
• Adapt to changing priorities and new tools or processes
• Proactively identify and solve operational problems, and suggest basic workflow improvements
• Make routine decisions in a timely manner
• Collaborate with the Area Manager, Store Manager, Brand/Category Management and Marketing teams

Qualifications / Skills

• High school diploma or equivalent 1-3 years of relevant experience
• Product and brand knowledge
• Strong interpersonal skills
• Customer service orientation
• Creativity and an eye for visual detail