Manager - Visual Merchandising Strategy

Apparel Group; Dubai; On-site; AED 133,920 - 200,880; Full time

Job summary

Apparel Group in Dubai seeks a Manager - Visual Merchandising Strategy to shape how merchandise, fixtures, layouts and signage come together across stores. You will translate seasonal campaigns into distinctive retail concepts, develop practical display and space guides, and audit store execution to ensure brand standards while driving commercial outcomes.

The role collaborates with Marketing and Store Operations, provides field support, and leads multi-store visual merchandising initiatives and

Qualifications

• Previous visual merchandising experience in a retail environment.
• Strong artistic judgement with understanding of colour, composition, proportion, customer behaviour, store layouts and product presentation.

Responsibilities

• Formulate visual merchandising strategies and brand presentation standards for designated business units.
• Translate seasonal ranges, merchant initiatives and promotional priorities into distinctive retail concepts.
• Develop practical display, layout and customer-flow guides based on product assortment and available space.
• Collaborate with Marketing and Store Operations on seasonal launches, campaigns and promotional changes.
• Supply field visual merchandising teams with layouts, communication tools and relevant training content.
• Evaluate store execution through audits and resolve presentation gaps affecting quality or brand consistency.
• Direct the visual presentation of innovation, store-reinvention and format-growth projects.
• Plan departmental adjacencies and space allocations that encourage product discovery and support sales objectives.
• Influence the design and placement of fixtures, signage, graphics and other in-store branding elements.
• Contribute to the creation and testing of new retail prototypes designed around customer requirements.
• Advise on the visual scope and sequence of store renovation and refurbishment programs.
• Recruit, coach and develop visual merchandising professionals for future progression.

Skills

Visual merchandising strategy

Seasonal concept creation

Retail space and adjacency planning

Store layout and customer-flow design

Product display and retail stories

Fixture, signage and graphics

Visual merchandising guideline

Planogram software

Adobe Creative Suite

Store presentation auditing

Brand-standard compliance

Multi-store rollout coordination

Team coaching and talent development

Tools

Planogram software

Adobe Creative Suite

Job description

Role: Manager - Visual Merchandising Strategy

Location: Dubai, United Arab Emirates

Industry: Apparel and Fashion

Function: Visual-Display Merchandising

Experience: Previous visual merchandising experience in retail

Job Type: Full-time

Country: United Arab Emirates City: Dubai Industry: Apparel and Fashion Function: Visual-Display Merchandising

Salary: 12000-18000 Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer.

Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context The manager will shape how merchandise, fixtures, layouts, graphics and signage come together throughout the customer journey. Clear guidelines, field-team support and presentation audits will ensure visual concepts are executed consistently across stores without losing their commercial purpose or creative impact.

Key Responsibilities

• Formulate visual merchandising strategies and brand presentation standards for designated business units.
• Translate seasonal ranges, merchant initiatives and promotional priorities into distinctive retail concepts.
• Develop practical display, layout and customer-flow guides based on product assortment and available space.
• Collaborate with Marketing and Store Operations on seasonal launches, campaigns and promotional changes.
• Supply field visual merchandising teams with layouts, communication tools and relevant training content.
• Evaluate store execution through audits and resolve presentation gaps affecting quality or brand consistency.
• Direct the visual presentation of innovation, store-reinvention and format-growth projects.
• Plan departmental adjacencies and space allocations that encourage product discovery and support sales objectives.
• Influence the design and placement of fixtures, signage, graphics and other in-store branding elements.
• Contribute to the creation and testing of new retail prototypes designed around customer requirements.
• Advise on the visual scope and sequence of store renovation and refurbishment programs.
• Recruit, coach and develop visual merchandising professionals for future progression.

Ideal Profile

The preferred candidate brings previous visual merchandising experience from a retail environment and demonstrates strong artistic judgement. A sound understanding of colour, composition, proportion, customer behaviour, store layouts and product presentation is essential. Success in this position requires the ability to balance creativity with operational practicality. The candidate should communicate visual ideas clearly, influence cross-functional stakeholders and maintain consistent standards across multiple retail locations.

Skills Set

• Visual merchandising strategy
• Seasonal concept creation
• Retail space and adjacency planning
• Store layout and customer-flow design
• Product display and retail storytelling
• Fixture, signage and graphics coordination
• Visual merchandising guideline development
• Planogram and presentation software
• Adobe Creative Suite or comparable tools
• Store presentation auditing
• Brand-standard compliance
• Retail prototype development and testing
• Multi-store rollout coordination
• Team coaching and talent development

Why Join Us

This role provides the opportunity to influence how established fashion and lifestyle brands connect with customers inside stores. It offers involvement in seasonal campaigns, new retail concepts, format development and renovation programs within a growing retail network. The position also provides scope to build visual merchandising capability and create standards that support sustained commercial performance.

About the Company

Apparel Group operates an extensive portfolio of international fashion and lifestyle brands. Its Dubai-based teams combine brand management, merchandising, marketing and retail operations to deliver engaging shopping experiences across a diverse store network.