Hotel Digital Marketing Lead: Direct Bookings & Growth

Accor; Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

Accor in Dubai (Novotel & Adagio Premium Dubai Al Barsha) seeks a Cluster Digital Marketing Manager to develop and implement digital marketing and e-commerce strategies that strengthen the brands online, drive direct bookings and maximize online revenue.

You will oversee campaigns across Google, Meta and other platforms, manage websites and booking engines, monitor KPIs, and collaborate with Sales, Revenue Management and Reservations to boost visibility while upholding brand standards.

Qualifications

• Bachelor's degree in Digital Marketing, Marketing, Business Administration or a related field.
• Minimum 4–6 years of relevant digital marketing experience, preferably within hospitality in the UAE.
• Previous experience managing hotel digital marketing and e-commerce activities is highly desirable.
• Proven track record in driving online revenue, direct bookings and digital campaign performance.
• Exposure to PR, media relations and corporate communications is an advantage.
• Strong knowledge of Google Ads, Meta Ads, SEO and SEM, and Accor Marketing and Commerce systems.
• Experience in website management, booking engines and e-commerce platforms.
• Proficiency in Google Analytics 4, Google Search Console and digital reporting tools.
• Understanding of digital content, social media management and conversion optimisation.
• Strong analytical skills with the ability to measure campaign effectiveness and ROI.
• Strong commercial awareness and results-oriented mindset.
• Creative thinking combined with analytical capabilities.
• Excellent communication and stakeholder management skills.
• Strong organisational and project management abilities.
• Adaptability to emerging digital trends, technologies and AI-driven marketing tools.

Responsibilities

• Develop and execute digital marketing strategies aligned with hotel business objectives and revenue targets.
• Manage hotel websites, booking engines and digital content to optimize user experience, traffic and conversion.
• Drive e-commerce performance and direct bookings through SEO, SEM, paid advertising and digital campaigns.
• Plan and manage campaigns across Google, Meta and other relevant digital platforms, monitoring ROI and budget effectiveness.
• Oversee social media channels, content planning and online brand presence.
• Monitor website analytics, campaign performance, conversion rates and digital KPIs, identifying opportunities for improvement.
• Manage online reputation and collaborate with hotel teams to enhance guest reviews and brand perception.
• Work closely with Sales, Revenue Management and Reservations to maximise online visibility and commercial performance.
• Ensure consistency with brand standards and corporate marketing guidelines.
• Support PR, media relations and communications activities as required.

Skills

Digital marketing

SEO

SEM

Google Ads

Meta Ads

Analytics

Conversion optimization

Stakeholder management

Project management

Content planning

Social media

Education

Bachelor's degree in Digital Marketing, Marketing, Business Administration or related field

Tools

Google Analytics 4

Google Search Console

Accor Marketing & Commerce system

Job description

Accor in Dubai (Novotel & Adagio Premium Dubai Al Barsha) seeks a Cluster Digital Marketing Manager to develop and implement digital marketing and e-commerce strategies that strengthen the brands online, drive direct bookings and maximize online revenue.

You will oversee campaigns across Google, Meta and other platforms, manage websites and booking engines, monitor KPIs, and collaborate with Sales, Revenue Management and Reservations to boost visibility while upholding brand standards.