Digital Marketing Lead – Hospitality & Online Growth

Park Hyatt Dubai; Abu Dhabi; On-site; AED 280,000 - 420,000; Full time

Job summary

Park Hyatt Dubai is seeking an Assistant Manager - Digital Marketing to elevate the hotel's online presence, drive bookings, and maximize revenue through integrated digital strategies across the website, SEO, campaigns, and analytics.

You will collaborate with Hyatt Corporate Digital, agencies, and internal teams to manage content, campaigns, tracking, and reporting while maintaining brand standards and guest-focused digital experiences.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
• 3–5 years in Digital Marketing, E-commerce, or related roles, preferably in hospitality.
• Strong CMS, SEO, and website performance optimization knowledge.
• Proficiency in GA4, GTM, Search Console, and digital reporting tools.
• Experience with Google Ads, display, programmatic campaigns, and performance marketing.
• Familiar with Meta Business Suite and social advertising coordination.
• Basic HTML/CSS understanding and data-driven mindset.

Responsibilities

• Manage and optimize hotel website, landing pages, and digital content.
• Implement and monitor SEO strategies to improve organic visibility.
• Plan and support paid digital campaigns and asset coordination.
• Collaborate with agencies and stakeholders on campaigns and ROI.
• Track performance with analytics tools and prepare monthly reports.
• Monitor online listings and reputation across OTA platforms.

Skills

CMS

SEO

GA4

GTM

Search Console

CRM & Email Marketing

Google Ads

Meta Business Suite

HTML/CSS basics

Data Analytics & Reporting

MS Office

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4 (GA4)

Google Tag Manager

Google Search Console

Meta Business Suite

Email Marketing Platforms

CRM Systems

HTML/CSS

Job description

Park Hyatt Dubai is seeking an Assistant Manager - Digital Marketing to elevate the hotel's online presence, drive bookings, and maximize revenue through integrated digital strategies across the website, SEO, campaigns, and analytics.

You will collaborate with Hyatt Corporate Digital, agencies, and internal teams to manage content, campaigns, tracking, and reporting while maintaining brand standards and guest-focused digital experiences.