Hospitality Digital Marketing Lead: Direct Bookings

AccorHotel Fairmont; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

AccorHotel Fairmont in Dubai is seeking an experienced Digital Marketing Manager to drive online revenue through direct bookings. You will oversee the website, content, SEO/SEM and paid campaigns to maximise traffic and conversions.

You will collaborate with Sales, Revenue, Reservations and PR to ensure brand consistency across platforms, while leveraging analytics to optimise performance. A UAE hospitality background and a Bachelor's in marketing or related field are required.

Qualifications

• Bachelor's degree in Digital Marketing, Marketing, Business Administration or related field.
• 4-6 years of relevant digital marketing experience, preferably in UAE hospitality.
• Proven track record driving online revenue and direct bookings.
• Strong knowledge of Google Ads, Meta Ads, SEO and SEM.
• Experience with website management, booking engines and e-commerce platforms.
• Proficiency in Google Analytics 4, Google Search Console and reporting tools.
• Strong analytical skills and commercial awareness.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute digital marketing strategies aligned with hotel business objectives and revenue targets.
• Manage hotel websites, booking engines and digital content to optimize traffic and conversion.
• Drive e-commerce performance and direct bookings through SEO, SEM, paid advertising and campaigns.
• Plan and manage campaigns across Google, Meta and other platforms, monitoring ROI and budget.
• Oversee social media channels, content planning and online brand presence.
• Monitor website analytics, campaign performance and digital KPIs.
• Work with Sales, Revenue Management and Reservations to maximise online performance.
• Ensure consistency with brand standards and corporate marketing guidelines.
• Support PR, media relations and communications activities as required.

Skills

Google Ads

Meta Ads

SEO

SEM

Google Analytics 4

Reporting tools

Analytical skills

Stakeholder management

Communication

Education

Bachelor's degree in Digital Marketing, Marketing, Business Administration or related field

Tools

Booking engines

E-commerce platforms

Job description

AccorHotel Fairmont in Dubai is seeking an experienced Digital Marketing Manager to drive online revenue through direct bookings. You will oversee the website, content, SEO/SEM and paid campaigns to maximise traffic and conversions.

You will collaborate with Sales, Revenue, Reservations and PR to ensure brand consistency across platforms, while leveraging analytics to optimise performance. A UAE hospitality background and a Bachelor's in marketing or related field are required.