Hospitality Ecommerce Leader – Digital Growth

Accor; Dubai; On-site; AED 250,000 - 380,000; Full time

Job summary

Accor, Grand Mercure Business Bay, Dubai, seeks an Ecommerce Executive to drive the hotel’s digital marketing and e-commerce strategy, aligning with ACCOR’s commercial objectives. You will manage direct and indirect channels, optimize digital guest touchpoints, and support the ALL loyalty program.

The role focuses on enhancing brand visibility, performance across channels, and collaboration with Sales, Revenue, and Marketing teams to achieve commercial goals.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications or related field.
• Minimum 5 years of digital marketing/e-commerce experience, preferably in hospitality/retail.
• Fluent in Arabic and English (written and spoken).
• Strong knowledge of Dubai hospitality market dynamics (preferred).
• Data-driven with strong analytics and storytelling ability.

Responsibilities

• Develop and implement the hotel’s annual digital marketing strategy and budget, covering all relevant channels.
• Collaborate with Sales, Revenue Management, PR, F&B, and Corporate Marketing to contribute to the overall commercial strategy.
• Design and execute comprehensive quarterly and yearly e-commerce plans for direct and third-party platforms.
• Manage digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
• Monitor and report on performance across digital channels, analyzing KPIs and ROI.
• Oversee content production and ensure brand-consistent presence across social media platforms.
• Lead CRM strategy and manage third-party email marketing tools with hotel departments and corporate guidelines.
• Support revenue optimization by monitoring rate parity and pricing integrity across online channels.
• Support awareness of ALL – Accor Live Limitless through digital campaigns and guest communications.
• Ensure visibility, content accuracy, and conversion across OTA platforms.
• Manage online reputation across review sites and social platforms.
• Conduct competitive benchmarking and market analysis to maintain digital leadership.
• Identify digital trends and insights to improve performance and engagement.
• Build and maintain partnerships with digital agencies and external vendors.
• Stay up to date with emerging digital technologies and recommend adoption.

Skills

Digital marketing

Analytics

CRM

Content marketing

Paid advertising

Social media

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Hospitality management

Tools

CRM tools

SEO/SEA tools

Job description

Accor, Grand Mercure Business Bay, Dubai, seeks an Ecommerce Executive to drive the hotel’s digital marketing and e-commerce strategy, aligning with ACCOR’s commercial objectives. You will manage direct and indirect channels, optimize digital guest touchpoints, and support the ALL loyalty program.

The role focuses on enhancing brand visibility, performance across channels, and collaboration with Sales, Revenue, and Marketing teams to achieve commercial goals.