Ecommerce Executive - Hotel Franchised

Accor; Dubai; On-site; AED 250,000 - 380,000; Full time

Job summary

Accor, Grand Mercure Business Bay, Dubai, seeks an Ecommerce Executive to drive the hotel’s digital marketing and e-commerce strategy, aligning with ACCOR’s commercial objectives. You will manage direct and indirect channels, optimize digital guest touchpoints, and support the ALL loyalty program.

The role focuses on enhancing brand visibility, performance across channels, and collaboration with Sales, Revenue, and Marketing teams to achieve commercial goals.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications or related field.
• Minimum 5 years of digital marketing/e-commerce experience, preferably in hospitality/retail.
• Fluent in Arabic and English (written and spoken).
• Strong knowledge of Dubai hospitality market dynamics (preferred).
• Data-driven with strong analytics and storytelling ability.

Responsibilities

• Develop and implement the hotel’s annual digital marketing strategy and budget, covering all relevant channels.
• Collaborate with Sales, Revenue Management, PR, F&B, and Corporate Marketing to contribute to the overall commercial strategy.
• Design and execute comprehensive quarterly and yearly e-commerce plans for direct and third-party platforms.
• Manage digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
• Monitor and report on performance across digital channels, analyzing KPIs and ROI.
• Oversee content production and ensure brand-consistent presence across social media platforms.
• Lead CRM strategy and manage third-party email marketing tools with hotel departments and corporate guidelines.
• Support revenue optimization by monitoring rate parity and pricing integrity across online channels.
• Support awareness of ALL – Accor Live Limitless through digital campaigns and guest communications.
• Ensure visibility, content accuracy, and conversion across OTA platforms.
• Manage online reputation across review sites and social platforms.
• Conduct competitive benchmarking and market analysis to maintain digital leadership.
• Identify digital trends and insights to improve performance and engagement.
• Build and maintain partnerships with digital agencies and external vendors.
• Stay up to date with emerging digital technologies and recommend adoption.

Skills

Digital marketing

Analytics

CRM

Content marketing

Paid advertising

Social media

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Hospitality management

Tools

CRM tools

SEO/SEA tools

Job description

Company Description

Join us at Accor, where life pulses with passion! As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart,

Join us and become a Heartist®.

Job Description

As the Ecommerce Executive at Grand Mercure Business Bay you will lead the strategic development and execution of the hotel’s digital marketing and e-commerce initiatives. This includes driving performance across direct and indirect digital channels, enhancing brand visibility, and optimizing digital guest touchpoints—all in alignment with Accor’s commercial objectives and digital standards. The role complements and contributes directly to the hotel’s B2C business mix while also supporting the visibility and engagement of the ALL -Accor Live Limitless loyalty program.

Terminologies

Team Member / Employee is referred to as Heartists®

Key Responsibilities

• Develop and implement the hotel’s annual digital marketing strategy and budget, covering all relevant channels.
• Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy.
• Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.
• Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
• Monitor and report on performance across digital channels, analyzing key KPIs and ROI to inform decision-making.
• Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.
• Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
• Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.
• Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.
• Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms.
• Manage and enhance the hotel's online reputation across review sites and social platforms.
• Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set.
• Identify digital trends and insights, adapting strategies to improve performance and customer engagement.
• Build and maintain strong partnerships with digital agencies and external vendors.
• Stay up to date with emerging digital technologies and recommend their adoption where appropriate.

Qualifications

• Minimum 5 years of experience in digital marketing/e-commerce, preferably within the hospitality or retail sectors.
• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• Sound knowledge of Dubai hospitality market dynamics (preferred)
• Fluent in Arabic (written and spoken) – mandatory.
• Fluent in English (written and spoken).
• Strong expertise in digital marketing strategies, tools, analytics, and platforms.
• Proficiency in content marketing, CRM, paid advertising, and social media management.
• Excellent communication, presentation, and relationship-building skills.
• Data-driven, analytical mindset with a passion for innovation and continuous improvement.
• Energetic, proactive, and results-oriented with the ability to work independently and cross-functionally.