Cluster Digital Marketing Lead – Hotels & E‑Commerce

AccorHotels Middle East; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

AccorHotels Middle East is seeking a Cluster Digital Marketing Manager to lead the hotel’s digital marketing and e-commerce efforts, aligning with Accor’s commercial objectives and digital standards. You will drive performance across direct and indirect channels, enhance brand visibility, and optimize guest touchpoints, supporting the ALL – Accor Live Limitless program.

You will collaborate with Sales, Revenue Management, PR, F&B, and Corporate Marketing to execute comprehensive campaigns,

Qualifications

• 5+ years in digital marketing/e-commerce, hospitality/retail preferred.
• Bachelor’s degree in Marketing, Communications, Hospitality Management, or related field.
• Fluent in English (written and spoken).
• Strong expertise in digital marketing strategies, tools, analytics, and platforms.
• Proficient in content marketing, CRM, paid advertising, and social media management.
• Excellent communication, presentation, and relationship-building skills.
• Data-driven, analytical mindset with a passion for innovation and continuous improvement.
• Energetic, proactive, and results-oriented, able to work independently and cross-functionally.

Responsibilities

• Develop and implement the hotel’s annual digital marketing strategy and budget across channels.
• Collaborate with Sales, Revenue, PR, F&B, and Corporate Marketing to support commercial strategy.
• Design and execute quarterly and yearly e-commerce plans for direct and third-party platforms.
• Manage SEO/SEA, paid media, social media, CRM/email campaigns, display, programmatic, influencer partnerships, and Metasearch.
• Monitor performance and ROI, report KPIs to inform decisions.
• Oversee content production ensuring brand consistency across social platforms.
• Lead CRM strategy and coordinate with hotel departments and corporate guidelines.
• Support revenue optimization by monitoring rate parity and distribution channels.

Skills

Digital marketing

E-commerce

Content marketing

CRM

Paid advertising

Social media management

Analytics

Cross-functional teamwork

Education

Bachelor’s degree in Marketing/Communications/Hospitality

Tools

CRM platforms

Analytics tools

SEO/SEA tools

Metasearch platforms

Job description

AccorHotels Middle East is seeking a Cluster Digital Marketing Manager to lead the hotel’s digital marketing and e-commerce efforts, aligning with Accor’s commercial objectives and digital standards. You will drive performance across direct and indirect channels, enhance brand visibility, and optimize guest touchpoints, supporting the ALL – Accor Live Limitless program.

You will collaborate with Sales, Revenue Management, PR, F&B, and Corporate Marketing to execute comprehensive campaigns,