Brand & Communications Director for Growth & Experience

AccorHotel; Dubai; On-site; AED 400,000 - 600,000; Full time

Benefits offered by this job

Stay ten nights a year for free

Discounts at bars and restaurants

Cooperation partner offers

Staff events and parties

Job summary

AccorHotel in Dubai seeks a dynamic marketing leader to drive a comprehensive strategy across e-commerce, paid channels and brand alignment. You will lead a team to execute plans, collaborate with product, design and analytics, and ensure ROI and guest experience.

The role requires strong leadership, data-driven decision making, and the ability to partner with brand leaders to define personality and service philosophy globally. Dubai-based, full-time.

Qualifications

• Bachelor's degree in marketing, business administration or a related field.
• 5 years of experience in marketing with leadership experience.
• Proven track record of developing and executing successful marketing campaigns.
• Strong leadership and team management skills.
• Excellent communication and collaboration abilities.
• Ability to analyze data and metrics to make informed decisions.
• Knowledge of marketing automation platforms, analytics tools and CRM systems.

Responsibilities

• Develop and implement a comprehensive marketing strategy to increase sales and customer acquisition, improve customer retention and maximize revenue from our e-commerce channel.
• Hire, train and manage a team of marketing professionals to execute on marketing plans, collaborate with other departments and meet business objectives.
• Develop and optimize digital marketing campaigns across various channels to drive traffic, increase conversion rates and customer lifetime value.
• Analyze marketing performance and generate reports with key metrics, insights and recommendations.
• Collaborate with cross‑functional teams to ensure the e-commerce store meets objectives and brand standards.
• Partner with Brand leaders to define brand personality, service philosophy, values and rituals.
• Create and protect the brand’s service quality differentiation and culture globally.
• Work with internal partners to identify channels and resources to drive team member education and execution.
• Develop new strategies building cases gaining internal/external support.
• Create service experience solutions and deploy them to hotels, team members and owners/operators.
• Build and optimize tools to help GMs and TMs deliver outstanding experiences.
• Manage all digital marketing channels and campaigns to ensure brand consistency.
• Create, monitor and implement the full year online marketing and advertising plan.
• Build digital yearly plan for the hotel across direct & indirect channels.
• Report and analyze Web Direct & Indirect performance; monitor rate parity with Revenue teams.
• Develop and manage campaigns including budgeting, scheduling and tracking.
• Identify new marketing opportunities to increase direct internet traffic.
• Load and update content for the property on all online channels; ensure parity and brand integrity.
• Analyze ROI of campaigns to optimize results.
• Collaborate with other departments to ensure alignment of marketing activities.

Skills

Marketing strategy

Leadership

Team management

Data analysis

CRM systems

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

Analytics tools

CRM systems

Job description

AccorHotel in Dubai seeks a dynamic marketing leader to drive a comprehensive strategy across e-commerce, paid channels and brand alignment. You will lead a team to execute plans, collaborate with product, design and analytics, and ensure ROI and guest experience.

The role requires strong leadership, data-driven decision making, and the ability to partner with brand leaders to define personality and service philosophy globally. Dubai-based, full-time.