Assistant Manager, Digital Marketing — Luxury Hospitality

Park Hyatt

Dubai

On-site

AED 180,000 - 300,000

Full time

4 days ago

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Job summary

Park Hyatt Dubai is seeking an Assistant Manager - Digital Marketing to support the development, execution, and optimization of the hotel's digital marketing strategy, enhancing brand visibility and online engagement. You will oversee the website, SEO, campaigns, and analytics, ensuring alignment with brand standards and business objectives.

Collaborate with Hyatt Corporate Digital, agencies, and stakeholders to deliver effective digital initiatives, manage budgets, and drive revenue

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Hospitality Management, or related field.
Minimum 3–5 years of experience in Digital Marketing, E-commerce, Digital Communications or similar, preferably in hospitality/luxury sectors.
Strong knowledge of CMS, SEO, and website performance optimization.
Proficiency in GA4, GTM, Search Console, and digital reporting tools.
Experience in digital advertising (Google Ads, Display, programmatic) and performance marketing.
Familiarity with Meta Business Suite, audience insights, and social media advertising coordination.
Working knowledge of email marketing platforms, CRM systems, and digital engagement strategies.
Basic HTML/CSS understanding and website content implementation.
Strong analytical, reporting, project management, and organizational skills; excellent communication.

Responsibilities

Manage and optimize Park Hyatt Dubai's website content, pages, and branding.
Coordinate updates for rooms, restaurants, spa, events, and promotions.
Collaborate with Hyatt Corporate Digital and agencies on website enhancements.
Monitor site performance and user experience; ensure content accuracy.
Plan and execute paid digital campaigns; manage assets and landing pages.
Coordinate tracking, reporting, and ROI optimization across channels.
Oversee online listings and third‑party platforms; support reputation management.
Prepare monthly digital performance reports and actionable insights.
Analyze traffic, conversions, and booking trends to improve results.