Horeca Sales Team Lead – Grow Accounts & Coach Reps

Transmed; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Transmed in Abu Dhabi seeks a dynamic sales leader to head a team of sales representatives in the Horeca channel, driving targets, expanding market share, and strengthening customer relationships.

You will coach and motivate the team, set targets with KPIs, conduct regular field visits, and develop action plans to boost performance and coverage, fostering a high-performance culture through ongoing training. The role also covers business development and contract negotiations.

Qualifications

• Bachelor degree in Business Administration or similar field.
• 4–6 years of experience in Foodservice.
• At least 1 year in a team leading role.
• Foodservice experience is a must.
• Based in Abu Dhabi or willing to relocate.

Responsibilities

• Lead, coach and motivate the sales team to achieve monthly, quarterly and annual targets.
• Set individual targets and monitor performance against KPIs.
• Conduct regular field visits to provide coaching and feedback.
• Develop action plans to improve sales performance and customer coverage.
• Foster a high-performance culture through ongoing training and development.
• Identify new business opportunities within restaurants, hotels, cafés, catering companies and other foodservice customers.
• Develop strategies to grow existing accounts and acquire new customers.
• Build strong relationships with key decision-makers and strategic customers.
• Support contract negotiations and major account management.
• Communicate internally any events by customers/competitors affecting the business.

Skills

Leadership

Coaching

Performance management

Field visits

Strategic sales planning

Relationship building

Negotiation

Market development

Education

Bachelor's degree in Business Administration

Job description

Transmed in Abu Dhabi seeks a dynamic sales leader to head a team of sales representatives in the Horeca channel, driving targets, expanding market share, and strengthening customer relationships.

You will coach and motivate the team, set targets with KPIs, conduct regular field visits, and develop action plans to boost performance and coverage, fostering a high-performance culture through ongoing training. The role also covers business development and contract negotiations.