Heating, Ventilation, and Air Conditioning Manager

Haier; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Haier is seeking a seasoned Product Manager to lead end-to-end management of air conditioners across the Gulf market. You will shape product strategy, certification processes, pricing, channel enablement, training and marketing execution to drive profitable growth.

In this role, you will conduct market research, oversee certifications, analyze sales and margins, and optimize the portfolio for premium share. Strong English, leadership and coordination skills are essential.

Qualifications

• Education: Bachelor’s degree or above in management, economics, electronic information, or related fields.
• Experience: 8+ years in home appliances sales and product management in UAE and GCC.
• Language: Proficient in English for independent business negotiations.
• Able to lead and drive comprehensive projects with strong organizational skills.
• Strong communication, coordination, and decision-making abilities.

Responsibilities

• Lead end-to-end product management for Haier air conditioners across the Gulf market, including strategy, certification, pricing and training.
• Drive product competitiveness, channel quality and profitable growth aligned with regional targets.
• Conduct market, competitor and user research to define lineup, positioning and pricing for GCC.
• Oversee local certification compliance and test report management for market entry.
• Analyze sales, margin and product mix; optimize portfolio for profitability.
• Develop and deliver structured product training for dealers, retail teams and direct sales staff.
• Create training materials and organize workshops for demos and teardown sessions.
• Lead after-sales installation training and build a professional service team.
• Define terminal standards: booth design, POP, displays and store grading.
• Execute local marketing campaigns and manage budget to ensure branding consistency.

Skills

English proficiency

Leadership

Project management

Communication

Strategic thinking

Coordination

Education

Bachelor's degree or above (management/economics/electronic information)

Job description

Lead end-to-end product management for Haier air conditioners across the Gulf market, covering product strategy, certification, pricing, channel enablement, training, marketing execution, and performance tracking. Drive product competitiveness, channel quality, and profitable growth in line with regional business targets.

Conduct market, competitor, and user research to define product lineup, positioning, and pricing strategy for GCC. Policy Management

Drive local certification compliance: ESMA/ECAS, EESL, CB, EMC, and test report management to ensure market entry and clearance， certification management

Analyze sales, margin, and product mix; optimize portfolio to improve profitability and premium product share.

Develop and deliver structured product training for IR/OR dealers, retail teams, and direct sales staff.

Create training materials: product specs, competitive comparison, selling points, and installation guidelines; organize demo and teardown workshops.

Conduct after-sales installation training; build a professional service team to reduce installation-related issues.

Define terminal standards: SIS booth design, POP materials, display guidelines, and store grading system.

Execute local marketing campaigns: product demos, and promotional activities to enhance terminal visibility and conversion.

Manage marketing budget and materials to ensure consistent branding and timely maintenance across outlets.

Qualification requirements

• 1. Educational Requirements: Bachelor's degree or above, in management, economics, electronic information, or related fields;
• 2. Experience Requirements: More than 8 years of home appliances sales and product management experience in the UAE and GCC-related industries;
• 3. Language Requirements: Proficient in English, capable of conducting independent business negotiations;
• 4. Has an independent strategy for communicating and managing, able to lead and drive comprehensive projects;
• 5. Possesses strong organizational management, coordination, communication skills, systematic thinking, and decision-making abilities;
• 6. Has a strong ability to handle pressure and setbacks, and is willing to accept challenges.