Brand Manager (Home Appliances)

Jackys Retail L.L.C; Dubai; On-site; AED 250,000 - 420,000; Full time

Benefits offered by this job

Competitive salary package

Performance incentives

Career growth opportunities

Dynamic international business exposur

Job summary

Jackys Retail L.L.C in the United Arab Emirates seeks an experienced Brand Manager for Home Appliances to lead brand development and market expansion across GCC and Africa. You will drive product positioning, pricing, campaigns, and partnerships with distributors to hit targets and boost profitability.

The role requires 5–8 years in brand management in home appliances or consumer electronics, strong leadership, and travel across GCC and Africa. A UAE driving license is preferred.

Responsibilities

• Develop and implement brand strategies for home appliance products across GCC and Africa
• Manage product positioning pricing strategies promotions and market campaigns
• Coordinate with sales teams distributors and regional partners to achieve business targets
• Analyze market trends competitor activities and customer insights
• Plan and execute ATL BTL marketing activities digital campaigns and trade promotions
• Monitor brand performance sales growth and profitability
• Work closely with principals manufacturers for product launches and brand visibility
• Manage marketing budgets and ensure effective ROI on campaigns
• Bachelor’s degree in marketing, Business Administration, or related field
• Minimum 5–8 years of experience in brand management within home appliances or consumer electronics industry.
• Strong exposure to GCC and African markets.
• Experience in dealer/distributor management and retail marketing.
• Excellent communication and presentation skills.
• Strong analytical and leadership abilities.
• UAE driving license preferred.
• Willingness to travel across GCC and Africa.

Job description

strong Position strong Brand Manager Home Appliances

strong Location strong United Arab Emirates

strong Region Coverage strong GCC Africa

A leading consumer electronics and home appliances company based in the UAE is looking for an experienced and dynamic strong Brand Manager strong to lead brand development and market expansion across GCC and African markets

strong Key Responsibilities strong

• Develop and implement brand strategies for home appliance products across GCC and Africa
• Manage product positioning pricing strategies promotions and market campaigns
• Coordinate with sales teams distributors and regional partners to achieve business targets
• Analyze market trends competitor activities and customer insights
• Plan and execute ATL BTL marketing activities digital campaigns and trade promotions
• Monitor brand performance sales growth and profitability
• Work closely with principals manufacturers for product launches and brand visibility
• Manage marketing budgets and ensure effective ROI on campaigns
• Bachelor’s degree in marketing, Business Administration, or related field
• Minimum 5–8 years of experience in brand management within home appliances or consumer electronics industry.
• Strong exposure to GCC and African markets.
• Experience in dealer/distributor management and retail marketing.
• Excellent communication and presentation skills.
• Strong analytical and leadership abilities.
• UAE driving license preferred.
• Willingness to travel across GCC and Africa.

Preferred Candidate Profile

• Experience handling multinational appliance brands.
• Knowledge of modern trade, retail distribution, and regional consumer behaviour.
• Ability to work in a fast-paced and target-oriented environment.

What We Offer

• Competitive salary package
• Performance incentives
• Career growth opportunities
• Dynamic international business exposure