Head of Design & Brand Experience

Alef Education; Abu Dhabi; On-site; AED 350,000 - 550,000; Full time

Job summary

Alef Education is seeking a Head of Design to set the overall design direction using product insight, user research data, and strategy to shape priorities and elevate the end-to-end product and brand experience.

You will build and lead the design team, establish clear processes and quality standards, and align Product, Engineering, Content and other leaders to deliver high-quality, consistent experiences across learning journeys.

Qualifications

• Bachelor’s degree in graphic design or related field.
• Master’s degree is a plus.
• 6+ years in branding or visual design with 3+ years in leadership.
• Familiarity with regional culture and education context helpful.
• Strong UI/UX, typography, color theory, and layout skills.
• Proficiency in Figma and Adobe Creative Suite; AI prototyping experience a plus.
• Excellent stakeholder communication and collaboration with cross-functional teams.

Responsibilities

• Shape strategy and align cross-functional leaders; influence direction, not just execution.
• Own end-to-end product and brand experience across platforms.
• Build and lead design teams; establish processes and quality standards.
• Develop and maintain a design system that teams rely on.
• Drive design thinking across the journey from discovery to launch and learn.
• Grow design talent and evolve ways of working; set clear ownership.
• Align Product, Engineering, Content and other teams on priorities and timing.
• Ensure culturally respectful, regionally relevant designs for learning.
• Present research findings to stakeholders and measure impact with key metrics.

Skills

Leadership

Brand design

Design strategy

Cross-functional collaboration

UI/UX principles

Research-driven design

English fluency

Education

Bachelor's degree in Graphic Design, Visual Arts, or related field

Master's degree (a plus)

Tools

Figma

Adobe Creative Suite (Illustrator, Photoshop, InDesign)

AI prototyping tools

Project management tools

Job description

Alef Education is seeking a Head of Design to set the overall design direction using product insight, user research data, and strategy to shape priorities and elevate the end-to-end product and brand experience.

You will build and lead the design team, establish clear processes and quality standards, and align Product, Engineering, Content and other leaders to deliver high-quality, consistent experiences across learning journeys.