Head – Brand Operations

AimGulf; Dubai; Presencial; AED 180.000 - 300.000; Jornada completa

Descripción de la vacante

A Dubai-headquartered fashion and lifestyle retail conglomerate, AimGulf operates international brand franchises across apparel, footwear, beauty, sportswear and more. The role oversees end-to-end brand operations across all retail touchpoints with a strong focus on sales performance, customer satisfaction, and team development.

You will drive store-level strategies, monitor KPI performance, and coordinate with planning and marketing to ensure consistent brand execution and inventory

Formación

• 12-15 years of experience in brand operations with at least 5 years in a leadership role.
• Deep understanding of operational KPIs, customer service, and brand execution in a multi-store environment.
• Strong commercial acumen and proven team leadership abilities.

Responsabilidades

• Achieve quantitative performance targets (UPT, ATV, monthly sales, store turnover, shrinkage).
• Define and drive store sales strategies to optimize profitability.
• Guide Area and Store Managers to boost productivity and resource utilization.
• Control costs through process improvements and automation and ensure SOP compliance.
• Lead recruitment and training on sales techniques, customer service, and brand etiquette.
• Set KPIs and KRAs for direct reports and conduct regular appraisals.

Conocimientos

Leadership

Brand operations

Multi-store management

Commercial acumen

Educación

Bachelor’s degree in Business Management, Retail, or related field

MBA preferred

Descripción del empleo

Job Location:

Dubai, United Arab Emirates

Work Mode:

On-site

Date Posted:

2 November 2026

Job Reference/ID:

9705

Job Description / Role:

This position is responsible for leading the end-to-end operations of the brand across all retail touchpoints.

The role ensures strategic alignment with business goals, drives revenue growth, operational efficiency, and brand excellence by managing sales, retail execution, team development, and customer satisfaction.

Key Responsibilities:

• Achieve quantitative performance targets across key metrics such as Units Per Transaction (UPT), Average Transaction Value (ATV), monthly sales, sales per square foot, sales turnover, and shrinkage control.
• Define and drive store sales strategies to optimize profitability.
• Guide Area and Store Managers to enhance productivity and effective resource utilization.
• Control and reduce operational costs through process improvements and automation.
• Ensure compliance with SOPs, policies, and loss prevention guidelines across all stores.
• Supervise execution of brand-specific Visual Merchandising standards.
• Lead recruitment and training on sales techniques, customer service, and brand etiquette.
• Promote employee motivation and productivity through regular performance evaluation and coaching.
• Identify training and upskilling needs in collaboration with the L&D team.
• Formulate succession planning and talent development strategies.
• Set KPIs and KRAs for direct reports, conduct appraisals, and implement feedback mechanisms.
• Participate in recruitment and ensure behavioral and technical readiness of store teams.
• Conduct regular sales and operations reviews with Area and Store Managers.
• Communicate performance feedback and improvement areas to the store teams.
• Ensure brand engagement in customer loyalty programs such as Club Apparel.
• Participate in weekly management meetings to review business plans and results.
• Monitor and manage store inventory levels in collaboration with Brand and Planning teams.
• Drive coordination between operations, planning, and buying to improve product availability and inventory turnover.
• Identify and action on slow-moving stock; implement stock control and loss prevention initiatives.
• Participate in the design and layout planning of new stores and refurbishments.
• Create store opening schedules in coordination with project and merchandising teams.
• Guide visual and operational readiness during store launches.
• Liaise with architects and project teams to ensure adherence to brand standards.
• Ensure brand visibility and alignment with marketing initiatives.
• Support with compliance, legal approvals, and documentation related to store operations.
• Provide insights to leadership on market trends, customer feedback, and performance risks.

Experience Required:

• 12-15 years of experience in brand operations, with a minimum of 5 years in a leadership role.
• In-depth understanding of operational KPIs, customer service, and brand execution in a multi-store environment.
• Strong commercial acumen and team leadership abilities.

Education Qualifications:

Bachelor’s degree in Business Management, Retail, or a related field; MBA is preferred.

Employment / Job Type:

Full Time

About the Company:

A Dubai headquartered fashion and lifestyle retail conglomerate operating international brand franchises. Its stores cover apparel, footwear, beauty, sportswear and food outlets across the Gulf and beyond, supported by retail operations, buying, supply chain and marketing teams.

Company Industry:

Retail

Department / Functional Area:

Back Office

Closing Date:

31 January 2027