Area Brand Trainer

AimGulf; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A Dubai-based fashion and lifestyle retailer is hiring an Area Brand Trainer to deliver brand-specific training across multiple store locations, ensuring product knowledge and customer service excellence. You will support succession planning, track KPIs, and tailor training initiatives to boost performance and sales.

The role focuses on onboarding, refresher sessions, keeping teams informed on product launches, and coaching staff to embody brand culture in a multi-store environment.

Qualifications

• Bachelor’s degree in Business, Retail, or related field.
• Strong knowledge of retail operations and customer service best practices.
• Excellent presentation, communication, and interpersonal skills.
• Ability to analyze performance data and translate it into actionable training plans.

Responsibilities

• Conduct regular in-store training sessions across assigned stores to ensure consistent brand knowledge and customer service excellence.
• Facilitate onboarding sessions for new joiners and refresher training for existing staff.
• Ensure all training aligns with brand standards and business goals.
• Monitor store and individual KPIs to identify training needs.
• Customize training interventions to address performance gaps and support store targets.
• Provide feedback and coaching to store teams post-training to reinforce learning.
• Stay updated on product launches and ensure all store staff are well-informed and confident in selling techniques.
• Promote brand culture and ensure teams represent the brand accurately and professionally.
• Identify high-potential store employees and support their development plans.
• Collaborate with store management to track progress and provide developmental feedback.
• Maintain training attendance records and submit regular reports on training impact and progress.
• Share performance insights and training outcomes with Area Managers and Brand Training Manager.

Skills

Brand training

Retail operations

Presentation skills

Communication skills

Interpersonal skills

Data analysis

Education

Bachelor’s degree in Business, Retail, or related field

Job description

Job Location: Dubai, United Arab Emirates

Work Mode: On-site

Date Posted: 3 November 2026

Job Reference/ID: 9685

Job Description / Role:

The Area Brand Trainer is responsible for delivering brand-specific training across multiple store locations, ensuring team members are equipped with the product knowledge and customer service skills required to drive sales and enhance brand experience. This role supports succession planning and tracks employee KPIs to tailor training initiatives for performance improvement.

Key Responsibilities:

• Conduct regular in-store training sessions across assigned stores to ensure consistent brand knowledge and customer service excellence.
• Facilitate onboarding sessions for new joiners and refresher training for existing staff.
• Ensure all training aligns with brand standards and business goals.
• Monitor store and individual KPIs to identify training needs.
• Customize training interventions to address performance gaps and support store targets.
• Provide feedback and coaching to store teams post-training to reinforce learning.
• Stay updated on product launches and ensure all store staff are well-informed and confident in selling techniques.
• Promote brand culture and ensure teams represent the brand accurately and professionally.
• Identify high-potential store employees and support their development plans.
• Collaborate with store management to track progress and provide developmental feedback.
• Maintain training attendance records and submit regular reports on training impact and progress.
• Share performance insights and training outcomes with Area Managers and Brand Training Manager.

Experience Required:

• 2–3 years of experience in retail or brand training, preferably in a multi-store setup.

Education Qualifications:

• Bachelor’s degree in Business, Retail, or a related field.

Skills Required:

• Strong knowledge of retail operations and customer service best practices.
• Excellent presentation, communication, and interpersonal skills.
• Ability to analyze performance data and translate it into actionable training plans.

Employment / Job Type: Full Time

Nationality: Any Nationality

About the Company:

A Dubai headquartered fashion and lifestyle retail conglomerate operating international brand franchises. Its stores cover apparel, footwear, beauty, sportswear and food outlets across the Gulf and beyond, supported by retail operations, buying, supply chain and marketing teams.

Company Industry: Apparel

Department / Functional Area: Back Office

Closing Date: 4 January 2027