Gulf Channel & Trade Marketing Leader

Novo Nordisk; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

Novo Nordisk seeks a strategic Trade Marketing Lead in Dubai to shape how our cardiometabolic portfolio appears across retail pharmacies, clinics and hospitals in the Gulf. You will lead a three-person team, drive obesity-focused activation, and ensure brand campaigns translate into channel-specific plans with strong ROI.

You will own budgets, partner with Brand, Medical Affairs, Sales, Regulatory and Market Access, and travel 25–35% across Gulf markets to drive commercial expansion.

Qualifications

• Bachelor-level degree in Marketing or Business with MBA advantageous.
• 8–12 years in Trade Marketing/Channel Marketing with 3+ years leading people.
• Experience managing Trade Term Spending and regional budgets.
• Strong knowledge of GCC/Middle East market dynamics and regulatory context.

Responsibilities

• Develop and own annual trade marketing strategy across retail pharmacy, obesity-focused clinics, and hospital systems.
• Lead activation programmes for each trade setting including merchandising, shopper activities, and hospital assets.
• Own A&P and TTS budgets across Gulf markets with ROI tracking and ethical/regulatory compliance.
• Apply data-driven insights from IQVIA, sell-out data, and HCP programs to optimize activation and channel mix.
• Serve as commercial interface between Brand, Medical Affairs, Sales, Regulatory, and Market Access.
• Coach and develop a team of three, building capability in shopper marketing and channel analytics.

Skills

Trade Marketing

Team Leadership

Channel Marketing

Budget Management

GCC/MEA Experience

Data Analysis

Education

Bachelor's in Marketing/Business

MBA advantageous

Tools

IQVIA/IMS data

Pharmacy Audits

Channel Dashboards

TTS Budgeting Tools

Job description

Novo Nordisk seeks a strategic Trade Marketing Lead in Dubai to shape how our cardiometabolic portfolio appears across retail pharmacies, clinics and hospitals in the Gulf. You will lead a three-person team, drive obesity-focused activation, and ensure brand campaigns translate into channel-specific plans with strong ROI.

You will own budgets, partner with Brand, Medical Affairs, Sales, Regulatory and Market Access, and travel 25–35% across Gulf markets to drive commercial expansion.