GTM Engine Lead | AI‑Driven Demand & Growth

GTMfund; Abu Dhabi; On-site; AED 441,000 - 661,000; Full time

Job summary

Equi seeks a technically strong, commercially minded GTM engineer to own and scale the demand engine. You will design experiments, build automation, and drive pipeline from content to meetings and revenue.

You come from both engineering and marketing, and you’ll stand up multiple experiments, measure results, and iterate quickly to find what generates real demand for our evergreen investment solutions.

Qualifications

• Demonstrated ability to generate demand across channels.
• Hands-on engineering with APIs, SQL, and scripting for automation.
• Experience building scalable, data-driven GTM systems.

Responsibilities

• Generate new demand ideas and run multiple experiments in parallel.
• Build, test, and scale the GTM engine end-to-end.
• Own content, outbound, social, SEO/GEO, and automation pipelines.

Skills

Idea Generation

Demand Generation

Real Engineering Ability

AI‑Native

Passion for Investing

Commercial Instinct

Experimentation Mindset

Design & UX Sense

0‑to‑1 Ownership

Collaboration & Communication

Tools

APIs

SQL

Python/JavaScript

Automation Tools (Clay, n8n, Zapier)

CRMs

Job description

Equi seeks a technically strong, commercially minded GTM engineer to own and scale the demand engine. You will design experiments, build automation, and drive pipeline from content to meetings and revenue.

You come from both engineering and marketing, and you’ll stand up multiple experiments, measure results, and iterate quickly to find what generates real demand for our evergreen investment solutions.