Growth Marketing Manager, Middle East Cross‑Border

PingPong Payments; Dubai; Hybrid; AED 180,000 - 300,000; Full time

Job summary

PingPong Payments is seeking a regional marketing leader to develop and execute go-to-market strategies for the Middle East, aligning with revenue targets and product teams. The role focuses on SMBs, freelancers, and individual entrepreneurs with a self‑service model across the Middle East.

You will own multiple channels including SEO/SEM, influencer marketing, social media, and partnerships, while optimizing marketing ROI and regional campaigns to maximize cross-border payments adoption.

Qualifications

• Experience in marketing for Middle East cross-border e‑commerce, fintech, payments, or SaaS.
• Proven success in targeting SMBs, freelancers, and micro‑enterprises in the region.
• Hands-on with SEO/SEM, social, influencer, and offline partnerships.

Responsibilities

• Develop and execute go-to-market strategy for the Middle East, aligning with revenue goals.
• Own revenue KPIs with the customer conversion team across acquisition, activation and retention.
• Drive growth through SMBs and freelancers via self-service and regionalized campaigns.

Skills

MENA market

Cross-border e‑commerce

Digital marketing

Influencer marketing

Content tools

Lifecycle marketing

Analytics

English proficiency

Tools

HubSpot

Salesforce

Braze

Job description

PingPong Payments is seeking a regional marketing leader to develop and execute go-to-market strategies for the Middle East, aligning with revenue targets and product teams. The role focuses on SMBs, freelancers, and individual entrepreneurs with a self‑service model across the Middle East.

You will own multiple channels including SEO/SEM, influencer marketing, social media, and partnerships, while optimizing marketing ROI and regional campaigns to maximize cross-border payments adoption.