Growth-Driven Performance & SEO Lead (Retail/eCommerce)

Qureos; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Al Boom Marine (ABM) is seeking a data‑driven Growth Marketing Lead to oversee performance marketing, SEO, and website performance for both physical stores and our e‑commerce platform.

You will own the customer journey from demand generation to conversion and retention, aligning initiatives with promotions and seasonal events. The role requires 2–4 years in digital marketing, with a strong grasp of Google Ads, Meta Ads, and analytics. ABM offers a dynamic team and growth opportunities.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 2–4 years of experience in performance marketing, SEO, digital marketing, or e‑commerce.
• Experience in retail, sportswear, apparel, lifestyle, or consumer goods industries preferred.
• Strong knowledge of Google Ads and Meta Ads Manager.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Google, Meta, YouTube, TikTok, and other platforms.
• Manage budgets and spend to maximize ROI and ROAS.
• Develop audience segmentation, remarketing, and retention strategies.
• Support promotions, product launches, and brand activations across stores and e‑commerce.
• Monitor campaign performance and optimize creatives, targeting, bids, and landing pages.
• Drive footfall to stores and online conversions via omnichannel initiatives.
• Develop SEO strategies to improve organic traffic and revenue.
• Conduct keyword research, competitor analysis, and content gap assessments.
• Collaborate with Content & Catalogue to optimize pages and on-site content.
• Monitor site health, indexing, crawlability, and Core Web Vitals.
• Manage Google Search Console and improve rankings and CTR.
• Track website traffic, conversions, and revenue across digital properties.
• Lead CRO efforts and A/B testing to improve user experience.
• Support marketplace channels with traffic and ad campaigns.
• Prepare regular performance reports with insights and recommendations.

Skills

Performance marketing

SEO

Digital marketing

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Search Console

Job description

Al Boom Marine (ABM) is seeking a data‑driven Growth Marketing Lead to oversee performance marketing, SEO, and website performance for both physical stores and our e‑commerce platform.

You will own the customer journey from demand generation to conversion and retention, aligning initiatives with promotions and seasonal events. The role requires 2–4 years in digital marketing, with a strong grasp of Google Ads, Meta Ads, and analytics. ABM offers a dynamic team and growth opportunities.