Growth-Driven Performance & SEO Specialist

Scope Investment; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Al Boom Marine (ABM) is seeking a results-driven Digital Marketing Lead to own performance marketing and SEO across our store network and e-commerce platforms in the GCC region. You will optimize paid campaigns, analyze data, and drive qualified traffic while supporting omnichannel revenue growth.

The role requires 2-4 years in digital marketing, solid knowledge of Google Ads, Meta Ads Manager, GA4, and SEO best practices.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2-4 years of experience in performance marketing, SEO, digital marketing or e-commerce.
• Experience in retail, sportswear or consumer goods is a plus.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience with Google Analytics and Google Search Console.
• Understanding of on-page, off-page and technical SEO.
• Strong analytical and reporting skills.
• Excellent communication and project management abilities.

Responsibilities

• Plan, execute and optimize paid media campaigns across Google Ads, Meta, YouTube, TikTok and other platforms.
• Manage budgets, ROAS/ROI, CAC and revenue growth.
• Develop audience segmentation, remarketing and retention strategies.
• Support product launches, promotions and brand activations across retail and e-commerce.
• Monitor, test and optimize creatives, targeting, bids and landing pages.
• Drive footfall to stores and online conversions via omnichannel marketing.
• Develop and implement SEO strategies to grow organic traffic and revenue.
• Conduct keyword research, content gaps and on-page optimization.
• Monitor site health, Core Web Vitals and crawlability; manage Search Console.
• Track site performance with GA4, Looker Studio dashboards and reports.

Skills

Performance marketing

SEO

Digital marketing

E-commerce

Google Ads

Meta Ads Manager

Google Analytics

Looker Studio

Data analytics

Project management

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Information Technology, or related field

Tools

Looker Studio

Google Analytics 4

Google Search Console

Job description

Al Boom Marine (ABM) is seeking a results-driven Digital Marketing Lead to own performance marketing and SEO across our store network and e-commerce platforms in the GCC region. You will optimize paid campaigns, analyze data, and drive qualified traffic while supporting omnichannel revenue growth.

The role requires 2-4 years in digital marketing, solid knowledge of Google Ads, Meta Ads Manager, GA4, and SEO best practices.