Growth-Focused Performance & SEO Strategist

Qureos Inc; Dubai; On-site; AED 180,000 - 420,000; Full time

Job summary

Al Boom Marine (ABM) seeks a data-driven Performance Marketing Specialist to lead paid media, SEO and ecommerce performance across both physical stores and online platforms. You will own the customer journey from awareness to conversion, optimizing campaigns for traffic, engagement and revenue.

Join a dynamic team, work across branding, merchandising and retail operations, and drive measurable growth through analytics, experimentation and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration or related field.
• 2-4 years of experience in performance marketing, SEO, digital marketing or e-commerce.
• Experience in retail, sportswear, footwear, apparel, lifestyle or consumer goods industries preferred.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Experience with Google Analytics and Google Search Console.
• Understanding of on-page, off-page and technical SEO.
• Knowledge of keyword research and SEO tools.
• Strong analytical and reporting skills.
• Proficiency in Excel and reporting dashboards.
• Excellent communication and project management abilities.

Responsibilities

• Plan, execute and optimize paid media campaigns across Google Ads, Meta Ads Manager, YouTube, TikTok and other platforms.
• Manage budgets to maximize ROI, ROAS, customer acquisition and revenue growth.
• Develop audience segmentation, remarketing and retention strategies.
• Support promotions, seasonal campaigns, product launches and brand activations across stores and e-commerce.
• Monitor and optimize campaign performance via testing, bidding strategies and landing pages.
• Drive footfall to stores and online conversions through omnichannel marketing.
• Develop and execute SEO strategies to improve organic traffic and revenue across websites.
• Conduct keyword research, competitor analysis and content gap assessments.
• Monitor site health, technical SEO, performance and Core Web Vitals.
• Manage Google Search Console and improve rankings/CTR.
• Monitor website traffic, journeys, CRO and overall performance; partner with UX/Content teams.
• Lead A/B testing and experiments to improve conversion and engagement.
• Support marketplace channels with traffic and advertising initiatives.
• Track KPI’s using GA4, Google Search Console, Looker Studio and dashboards.

Skills

Google Ads

Meta Ads Manager

Google Analytics

Google Search Console

Excel

Reporting dashboards

Analytical skills

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

Looker Studio

Google Analytics 4

Job description

Al Boom Marine (ABM) seeks a data-driven Performance Marketing Specialist to lead paid media, SEO and ecommerce performance across both physical stores and online platforms. You will own the customer journey from awareness to conversion, optimizing campaigns for traffic, engagement and revenue.

Join a dynamic team, work across branding, merchandising and retail operations, and drive measurable growth through analytics, experimentation and cross-functional collaboration.