Google Ads Specialist

Melodica; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Melodica is seeking a senior paid acquisition professional to own and grow campaigns across Google Ads and Meta Ads. You will manage multiple brands and UAE-focused accounts, turning investment into qualified inquiries, registrations, and revenue.

The role requires hands-on optimization, cross-functional collaboration with Marketing and Sales, and a track record of scaling performance. You will build, test, and refine campaigns, measure impact, and drive efficient acquisition costs across branch

Qualifications

• 6+ years of hands-on paid advertising experience.
• Advanced Google Ads knowledge and practical Meta Ads expertise.
• Experience managing multiple accounts including UAE campaigns.
• Proven ability to scale campaigns 5–10x with sustainable costs and lead quality.

Responsibilities

• Build scalable Google Ads account structures by brand, service, location and customer segment.
• Manage Meta campaigns across Facebook and Instagram, including lead generation and remarketing.
• Optimise keywords, search terms, exclusions, targeting, bidding and budgets.
• Scale qualified leads and customer acquisition across accounts and branches according to performance.
• Configure GA4, GTM, conversions and Meta Pixel; validate forms, calls and CRM events.
• Use enhanced conversions and offline conversions to connect advertising with outcomes.
• Improve landing pages and lead journeys with cross-team collaboration.
• Report on qualified leads, CPL, CPA, registrations and revenue; propose improvements.

Skills

Paid advertising

Campaign scaling

Account management

Lead generation

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

CRM integration

Job description

Role overview

Own and grow paid acquisition across Google Ads and Meta Ads for Melodica and its group of companies. This senior, hands-on role manages multiple accounts, brands and branch locations, turning advertising investment into qualified enquiries, registrations and revenue. You will personally build, optimise and scale campaigns, working with Marketing, Sales and branch teams to improve acquisition costs and lead quality.

Key responsibilities

• Build scalable Google Ads account structures by brand, service, location and customer segment; manage Search, Performance Max, Display and YouTube campaigns as appropriate.
• Manage Meta campaigns across Facebook and Instagram, including lead generation, remarketing, audience segmentation and creative testing.
• Optimise keywords, search terms, exclusions, targeting, bidding and budgets; identify wasted spend and campaign overlap.
• Scale qualified leads and customer acquisition sustainably, allocating budgets across accounts and branches according to performance and capacity.
• Configure and troubleshoot GA4, Google Tag Manager, Google Ads conversions and Meta Pixel; validate forms, calls, WhatsApp enquiries and CRM events.
• Use enhanced conversions, offline conversion imports and relevant integrations to connect advertising with downstream outcomes.
• Improve landing pages and lead journeys with creative, website and sales teams; address lead-quality and lead-to-registration issues.
• Report weekly and monthly on qualified leads, CPL, CPA, registrations and revenue or ROAS where applicable; recommend and document improvements.

Experience and requirements

• At least six years of hands-on paid advertising experience, with advanced Google Ads and practical Meta Ads expertise.
• Experience managing multiple advertising accounts independently, including UAE campaigns and academies, education, training or multi-branch service businesses.
• Evidence of scaling campaigns or accounts by 5-10 times in qualified leads, conversions or customer acquisition, with sustainable costs and lead quality.
• Valid, verifiable Google Ads certifications; strong GA4, GTM, conversion-tracking, reporting and CRM integration knowledge.