Global Social Media Leader — Strategy & Growth

Neobankbeat; Abu Dhabi; On-site; AED 420,000 - 700,000; Full time

Job summary

Bybit is seeking a Head of Social Media to lead global strategy from our Abu Dhabi team. You’ll manage a distributed team, collaborate with brand, product, and compliance, and steer a Brand 6.0 rebrand across X, Instagram, TikTok, LinkedIn, and YouTube.

You’ll translate crypto concepts into platform-native content, own the content calendar, partner with agencies, and use AI tools for optimization and trend harvesting. This is a high-visibility role with executive exposure.

Qualifications

• 4–8 years of social media experience with leadership.
• Marketing mindset focused on campaigns and audience journeys.
• Proven track record growing global-brand social accounts (1M+ followers preferred).
• Strong project management; juggling multiple workstreams and agencies.
• Experience with Sprinklr or equivalent platform; AI-native mindset.

Responsibilities

• Define and execute global social media strategy across platforms.
• Lead and grow a distributed social media team and manage agencies.
• Own content calendar and campaign briefs; ensure timely delivery.
• Oversee influencer program and compliance; report on OKRs.

Skills

Social media leadership

Campaign planning

Global brand growth

Project management

AI in content

English writing

Arabic language

Tools

Sprinklr

Job description

Bybit is seeking a Head of Social Media to lead global strategy from our Abu Dhabi team. You’ll manage a distributed team, collaborate with brand, product, and compliance, and steer a Brand 6.0 rebrand across X, Instagram, TikTok, LinkedIn, and YouTube.

You’ll translate crypto concepts into platform-native content, own the content calendar, partner with agencies, and use AI tools for optimization and trend harvesting. This is a high-visibility role with executive exposure.