Social Media Growth Lead – AI-Driven & Remote

Binance; United Arab Emirates; Remote; AED 300,000 - 460,000; Full time

Benefits offered by this job

Remote-first work arrangement

Job summary

Binance is seeking a senior digital marketing professional to lead global social media efforts from a remote-first base. You will manage content across X, TikTok, Instagram, Facebook, and LinkedIn, drive video channel growth, and build AI-assisted workflows to enhance creative quality and engagement.

You will leverage 6+ years of relevant experience, strong English, and crypto-market knowledge to coordinate campaigns, analyze performance, and collaborate with agencies and partners in a

Qualifications

• 6+ years of digital marketing experience in social media, content or brand marketing related roles.
• Hands-on experience using AI tools to produce content across static visuals, GIFs, memes and short-form video.
• Demonstrated ability to grow social media accounts and execute campaigns.
• Good understanding of the crypto market and Binance product suite.
• Strong knowledge of content creation and social media channels (X, Instagram, TikTok).
• Experience supporting marketing campaigns and working with external agencies or creators.
• Comfortable with analytics and reporting tools; detail-oriented and able to manage multiple tasks.

Responsibilities

• Support management and operations across global social channels (X, TikTok, Instagram, Facebook, LinkedIn) per content strategy.
• Lead growth of video channels through daily page management, optimization, engagement, and community initiatives.
• Build and scale AI-assisted content workflows to improve quality, speed, and engagement.

Skills

Digital marketing

Social media growth

AI content tools

Content creation

Analytics & reporting

Crypto market knowledge

English fluency

Campaign management

Tools

AI tools

Job description

Binance is seeking a senior digital marketing professional to lead global social media efforts from a remote-first base. You will manage content across X, TikTok, Instagram, Facebook, and LinkedIn, drive video channel growth, and build AI-assisted workflows to enhance creative quality and engagement.

You will leverage 6+ years of relevant experience, strong English, and crypto-market knowledge to coordinate campaigns, analyze performance, and collaborate with agencies and partners in a