Social Lead

Bybit Limited; Abu Dhabi; On-site; AED 441,000 - 661,000; Full time

Benefits offered by this job

Growth fund for professional growth

Internal events and globalCollab

Career advancement and internalMob

Job summary

Bybit Limited in Abu Dhabi is seeking a Global Social Media Lead to shape and drive a worldwide strategy across major platforms. You will mentor a 4–6 member team, own the content calendar aligned with campaigns and executive communications, and oversee influencer partnerships with production agencies.

You will set and own social OKRs, report performance to senior leadership, and coordinate with BU marketing, Strategy Office, Legal and Compliance to ensure compliant, compelling narratives for a

Qualifications

• 4–8 years of social media experience with 3+ years leading a team.
• Marketing background with campaign and narrative thinking.
• Proven track record of growing social accounts for a global brand.
• Strong project management and agency management skills.
• Experience with Sprinklr or equivalent social management platforms.
• AI-native workflow mindset.
• Exceptional written and spoken English.

Responsibilities

• Define and execute global social media strategy across major platforms.
• Lead, mentor and grow a global social media team of about 4-6 members.
• Own the content calendar aligned with campaigns, launches and executive communications.
• Oversee influencer strategy and production agency relationships.
• Own social media OKRs and present performance to leadership.
• Coordinate with BU marketing, Strategy Office, Legal and Compliance.

Skills

Strategic planning

Team leadership

Campaign thinking

Influencer strategy

Project management

Agency management

English excellence

Social media growth

Tools

Sprinklr

Job description

Responsibilities

• Define and execute global social media strategy across major platforms
• Lead, mentor and grow a global social media team of about 4-6 members
• Own the content calendar aligned with campaigns, launches and executive communications
• Oversee influencer strategy and production agency relationships
• Own social media OKRs and present performance to leadership
• Coordinate with BU marketing, Strategy Office, Legal and Compliance

Requirements

• 4-8 years of social media experience, with 3+ years leading a team
• Marketing background with campaign and narrative thinking
• Track record of growing social accounts at scale for a global brand
• Strong project management and agency management skills
• Experience with Sprinklr or equivalent social management platforms
• AI-native workflow mindset
• Exceptional written and spoken English

Preferred Qualifications

• End-to-end influencer program management with legal and compliance workflows
• Executive communications experience
• Rebranding experience at a global company
• Crypto, Web3 or fintech knowledge

Benefits

• Study Growth Fund for professional development
• Internal events and global collaboration
• Career advancement and internal mobility

About the Company

• Bybit is a leading cryptocurrency exchange and digital financial platform serving over 80 million users. Established in 2018, it operates across more than 200 countries and regions.