Senior Social Media & AI Content Lead (Remote)

Binance; Abu Dhabi; Remote; AED 300,000 - 520,000; Full time

Benefits offered by this job

Remote-first

Global team

Career growth

Competitive salary

Diversity & inclusion

Job summary

Binance is seeking a senior digital marketing professional to lead global social channels and growth initiatives from a remote-first base. The role emphasizes content strategy, AI-assisted workflows, and cross-functional collaboration across X, TikTok, Instagram, and LinkedIn to expand reach and engagement in the cryptocurrency space.

You will drive campaigns, partner with agencies, and optimize performance through analytics while staying current with market trends and Binance products.

Qualifications

• 6+ years of digital marketing experience in social media or brand roles.
• Hands-on experience using AI tools to produce content with measurable impact.
• Proven ability to grow social media accounts and execute campaigns.
• Strong understanding of crypto markets and Binance product suite.
• Familiarity with X, Instagram, and TikTok as primary channels.
• Experience collaborating with external agencies and creators.
• Comfortable using analytics and reporting tools with attention to detail.

Responsibilities

• Manage global social channels: plan, create, schedule, and publish content.
• Drive growth of video channels via daily page management and engagement.
• Build AI-assisted content workflows to improve quality and speed.
• Ensure content aligns with brand objectives across platforms.
• Coordinate with agencies and partners to meet timelines and quality.
• Support integrated campaigns, product launches, and activations.
• Provide recommendations to optimize marketing initiatives and events.
• Collaborate with cross-functional teams to align schedules.
• Monitor sentiment and escalate issues as needed.
• Analyze performance weekly and monthly to identify improvements.
• Contribute to team processes and playbooks.

Skills

Social media marketing

Content marketing

Brand marketing

Campaign management

Analytics & reporting

English communication

Team collaboration

Crypto market awareness

Tools

AI content tools

Analytics tools

Job description

Binance is seeking a senior digital marketing professional to lead global social channels and growth initiatives from a remote-first base. The role emphasizes content strategy, AI-assisted workflows, and cross-functional collaboration across X, TikTok, Instagram, and LinkedIn to expand reach and engagement in the cryptocurrency space.

You will drive campaigns, partner with agencies, and optimize performance through analytics while staying current with market trends and Binance products.