Global Head of Social Media Strategy

Bybit Limited; Abu Dhabi; On-site; AED 441,000 - 661,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit Limited is seeking a Head of Social Media to own global social strategy across platforms and lead a distributed team in a fast‑moving crypto brand environment. You will shape campaigns, content, and influencer collaborations, balancing global consistency with regional relevance.

You will drive performance through data, AI-enabled insights, and cross‑functional partnerships with marketing, product, and legal teams. This role offers a high‑impact, global scope and real budget.

Qualifications

• 4–8 years of social media experience with at least 3 years in a leadership role.

Responsibilities

• Define and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms.
• Lead, mentor, and grow a global social media team plus manage relationships with production and influencer agencies and other departments.
• Build and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications.
• Own social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via social.
• Use Sprinklr and native platform analytics to run weekly performance reviews and quarterly post‑mortems.
• Present social performance to leadership in biweekly reviews; flag risks and opportunities proactively.

Skills

Social media leadership

Campaign strategy

Content storytelling

Agency collaboration

Analytics & reporting

English proficiency

Tools

Sprinklr

Analytics tools

Job description

Bybit Limited is seeking a Head of Social Media to own global social strategy across platforms and lead a distributed team in a fast‑moving crypto brand environment. You will shape campaigns, content, and influencer collaborations, balancing global consistency with regional relevance.

You will drive performance through data, AI-enabled insights, and cross‑functional partnerships with marketing, product, and legal teams. This role offers a high‑impact, global scope and real budget.